2017 Winter Conference - Web Access

Feb 10, 2017 ‐ Feb 11, 2017

Technology: Balancing Profit, Lifestyle and Patient Care


How Technology is Disrupting 'Business as Usual'

Feb 10, 2017 8:05am ‐ Feb 10, 2017 9:30am

Jack Shaw will explore the impact of such emerging technologies as 3D Printing, Artificial Intelligence, Blockchain, and the Internet of Things on orthodontic practices. Areas he will discuss will include: enhanced orthodontic tools and procedures, improved practice management, best practices for social media marketing, and emerging new orthodontic business models.

Learning Objectives:

  • Describe new technologies related to the ortho office
  • Evaluate practice management options
  • Examine social media marketing practices


Computers are a Pain in the... iconComputers are a Pain in the...

Preview Available

Computers are a Pain in the...

Feb 10, 2017 10:00am ‐ Feb 10, 2017 12:00pm

We use computers in our practices. We need computers to run them effectively. The problem is that they introduce a number of challenges that can stress you out along the way:

  • What are the right computers for my needs?
  • Are they backed up properly?
  • Are they secured against hackers and fraud?
  • Are there new technologies that can improve my practice or reduce my costs?

This session will review these topics and more. Steve promises to limit the "geek speak" and discuss issues in a way you can all understand. Please bring your own experiences and questions to share with the group.

Learning Objectives:

  • Evaluate the potential security risks for your computer network
  • Decide how to organize your security defense strategy
  • Recognize your backup options and obligations


Internet Marketing 2017: What's Working, What's Not / Building an Elite Office Through Facebook Marketing

Feb 10, 2017 1:30pm ‐ Feb 10, 2017 3:30pm

Internet Marketing 2017: What's Working, What's Not

Social media have been around for about a decade now. We as orthodontists can hardly attend a meeting or open a journal without being bombarded by companies and consultants preaching that social media is the key to attracting new patients. What is the current status of social media marketing for orthodontists? Are there other online marketing techniques that offer a bigger ROI? Where should your practice get started?

Learning Objectives:

  • Evaluate the current state of social media and other forms of online marketing
  • Recognize the importance balancing your social media presence with a modern website and paid advertising
  • Develop a plan to attract new patients online

Building an Elite Office Through Facebook Marketing

Facebook is a powerful tool that can help you connect with current and prospective patients. Unfortunately, orthodontists are encouraged to delegate social media responsibilities to staff and third party businesses. The problem is that this prevents the ever-so-important doctor-patient ‘conversation’ from happening. Simply put, everything you have been taught about Facebook marketing is wrong! This lecture will focus on utilizing Facebook to build an elite dental office. Discover how to market to masses by targeting local forums. Master Facebook and become a legend in your community.

Learning Objectives:

  • Appraise the traditional Facebook marketing model
  • Discover techniques for directly engaging with prospective patients
  • Demonstrate how Facebook can help build an elite reputation


Tech NO or Tech YES: Pragmatic Technology in the Modern Orthodontic Office

Feb 11, 2017 8:00am ‐ Feb 11, 2017 9:30am

Today's world is filled with noise and confusion when it comes to which technologies you NEED in your office. This session will help cut through some of that noise and give you more confidence in identifying 'wants' versus 'needs'. Each practice is unique and there is not one size that fits all, but asking a few simple questions will help you determine which technologies will best fit your practice while also meeting your patients' needs.

Learning Objectives:

  • Pragmatically evaluate which technologies are a 'good fit' for your practice
  • Describe some of the benefits and drawbacks to integrating 'cutting-edge' technologies
  • Feel confident you are taking your patients' best interests in mind when making technology decisions


One Clinician's Journey with 3D Imaging and 3D Printing Over the Past Decade / Intraoral Scanners and 3D Printers: Is it Time to Upgrade Your Digital Toolbox?

Feb 11, 2017 10:00am ‐ Feb 11, 2017 12:00pm

One Clinician's Journey with 3D Imaging and 3D Printing Over the Past Decade

Dr. Lin will review his experiences, guidelines, and protocols with both cone beam computed tomography (CBCT) and 3D printing. He believes that the orthodontic profession is transitioning into 3D digital treatment for our patients as the standard of care. Both CBCT and 3D printing are major technology differentiators in making this transition happen and, most importantly, are improving the quality of care which orthodontists are able to provide to their patients.

Learning Objectives:

  • Discuss the difference between low dose and regular dose CBCT and the appropriate times to use them in the clinical setting
  • Describe the process and technology for 3D printing
  • Explain the different applications of 3D printing in orthodontics

Intraoral Scanners and 3D Printers: Is it Time to Upgrade Your Digital Toolbox?

Is it time to digitize your toolbox? Intraoral scanners and 3D printers are at the cutting edge of orthodontic technology. The time is right to evaluate whether these amazing tools can, and should, be integrated into your practice. Navigating this ever-changing landscape can be tricky, so this lecture hopes to create clarity out of confusion by discussing how intraoral scanners and 3D printers work, what your options are, and how they can be integrated into your practice.

Learning Objectives:

  • Discuss the various intraoral scanning and 3D printing systems available to orthodontists
  • Determine what scanning and printing systems would best fit your needs
  • Evaluate the pros and cons of integrating intraoral scanning and 3D printing into your practice


Effects of Technology on Practice Value and Profitability

Feb 11, 2017 2:15pm ‐ Feb 11, 2017 3:00pm

This presentation offers a review of how technology has changed since 1989 in orthodontic practices (28 years). A variety of examples will be provided and current overhead spending norms will be discussed. There will be a review of average valuations over the last decade with comments on how technology that was deployed effected practice value.

Learning Objectives:

  • Describe how the evolution of technology to provide orthodontic treatment has changed and affected overhead norms
  • Evaluate the importance of consumer communication technology and data analytics in practice planning
  • Discuss realistic overhead benchmarks as well as new ways to analyze your practice from financial perspectives