2018 Annual Session Conference

May 5, 2018 ‐ May 8, 2018


A Capital Destination, A Monumental Experience

Click here to view a list of the Annual Sessions lectures that will be published.

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Sessions

Building an Elite Office with Facebook Marketing

May 5, 2018 2:30pm ‐ May 5, 2018 3:30pm

Facebook is the most important social networking site in orthodontic marketing. Adults 18 to 49 years use it the most, and women tend to use Facebook more than men. Simply stated, young moms—the key demographic for an orthodontic office are likely spending time on Facebook. Despite Facebook’s popularity with the target consumer base, many orthodontists market them ineffectively . Their posts are infrequent, impersonal, and delegated to staff or third-party social medial marking companies. The result is a lackluster marketing campaign that does not engage current patients or attract prospective ones. In this high-octane lecture, I will provide 3 simply methods for nontraditional Facebook marketing to engage your community better. Friends, it’s time to update your marketing status.

Learning Objectives:

  • Comprehend the traditional Facebook marketing model.
  • Discover atypical techniques for engaging prospective patients.
  • Evaluate how Facebook can help you build an elite reputation.

Speaker(s):

Myofunctional Therapy and Orthodontics: Collaboration for Long Term Stability and a Healthy Airway

May 5, 2018 2:30pm ‐ May 5, 2018 4:30pm

Myofunctional Therapy has been a growing field in orthodontic therapy since the early 1900’s. This therapy includes the treatment of facial muscle functions including training tongue posture and establishing equilibrium between the tongue, lips, muscles of mastication and establishing nasal breathing as primary. Muscle function has become an important concern in orthodontic treatment. Long term stability of the orthodontic result, as well as early intervention with habit elimination has been part of good orthodontic practices. Genetics and function have always been factors to consider when considering a treatment plan. Current research links treatment protocols to success as an adjunctive treatment to oral facial pain, early interceptive orthodontic treatment, post-orthodontic retention, periodontal therapy, and recognition and treatment of restricted frenums; physicians, dentists and other health care workers may want to incorporate a systematic program into their practice. This course is an overview of the assessment, etiology and treatment including some habit elimination therapy that a practitioner may implement into their practice.

Learning Objectives:

  • Identify myofunctional pathology: case studies.
  • Recognize restricted oral tissues using validated protocols.
  • Obtain awareness of the relationship of myofunctional disorders and malocclusion, sleep disorders, TMD and oral facial pain.

Speaker(s):

Risk Management for Orthodontic Staff

May 5, 2018 2:30pm ‐ May 5, 2018 3:30pm

This program, sponsored by the AAO Insurance Company (RRG), will discuss the development of malpractice claims from the activity performed by the orthodontic staff. From communication, to patient records, to performing clinical procedures, staff is involved with patients and treatment. Staff can cause and/or prevent malpractice claims against the orthodontist. Attend this program to learn about current claims and how to prevent them. Elizabeth Franklin, claims manager, and Jessica Kaesberg, claims representative for AAOIC will summarize real malpractice claims that have been impacted by orthodontic staff. They will discuss staff behavior and practice activity that can minimize or preclude the development of a claim. There will be a Q&A session to discuss questions about the program material or any office problems.

Learning Objectives:

  • Determine which staff practice activities frequently result in or complicate the defense of malpractice claims.
  • Develop effective administrative and communication techniques to facilitate patient satisfaction, and prevent claims.
  • Recognize signs of potentially difficult patients or parents early to consider declining their treatment.

Speaker(s):

Mandibular Positional Control with Mini-screw Implant Usage

May 5, 2018 2:55pm ‐ May 5, 2018 3:40pm

Average mandibular growth in normal subjects who did not require any orthodontic treatment during the phases of growth and development follows a forward and upward rotational pattern. Class II malocclusions on the other hand often portrays vertical characteristics with retrognathic chin positions. Treatment objectives for such malocclusions include correction of the jaw relationships, establishment of a harmonious soft tissue profile and mimicking of the normal forward and upward mandibular rotation. This type of change requires meticulous management of posterior tooth eruption/extrusion, especially the maxillary molars. It is essential to provide adequate anchorage to these teeth in pursuit of the noted treatment goals. Contemporary mini-screw implants fulfill this role superbly. The objective of this presentation is to illustrate how through translation research these clinical objectives can be attained.

Learning Objectives:

  • Define the malocclusion which will benefit from this contemporary anchorage approach.
  • Demonstrate the use of mini-screw implant anchorage to attain a harmonious chin position.
  • Evaluate the correction of a retrognathic chin position.

Speaker(s):
  • P. Emile Rossouw, BSc, BChD(Dent), BChD-Hons (Child Dent), MChD(Ortho), PhD, FRCD(C)

Treating Dentofacial Asymmetries with Orthodontics Only: Where are the Limits?

May 5, 2018 2:55pm ‐ May 5, 2018 3:40pm

Asymmetries can be dental, functional or skeletal in nature, hence requiring different treatment approaches. While dental asymmetries can be corrected by pure orthodontic means, skeletal asymmetries may require an additional surgical approach, especially in patients aiming at an optimum treatment result. As functional asymmetries are often caused by either posterior crossbites (with or without Class III features) or by deficient unilateral mandibular growth (Class II subdivision), which can lead to subsequent skeletal manifestations, an early correction is highly recommended. The author will show clinical patients to illustrate the different treatment approaches with emphasis on treatment approaches in the deciduous or early mixed dentition.

Learning Objectives:

  • Recognize the three different asymmetry classes.
  • Propose the correct treatment approach for the different asymmetry types.
  • Comprehend the importance of early corrections of functional asymmetries with simple mechanics.

Speaker(s):

Definitive Orthodontic Treatment for Patients with TMD

May 5, 2018 2:55pm ‐ May 5, 2018 3:40pm

The Temporomandibular Joint problems is a severe physiological disease which affects and deteriorates the quality of life of many people and has been increasing among our patients due to the stressing social and work changes. During more than half a century there has been many controversy among general dentists, prosthodontists, orthognathic surgeons and orthodontists on how to diagnose and treat TMD.

Learning Objectives:

  • Identify evidence based “definite and non invasive therapy” with orthodontic treatment has been performed for the last 18 years.
  • Recognize a definitive solution to the patients that suffer this severe disease.
  • Identify regenerative tissue therapy, as well as an Orthodontic Treatment along with Biomechanics therapy by opening the vertical dimension using a functional splint as reference to extrude the dentition and recapture the disc, which normally is anteriorly displaced.

Speaker(s):

It All Starts with Marketing iconIt All Starts with Marketing

Preview Available

It All Starts with Marketing

May 5, 2018 3:40pm ‐ May 5, 2018 4:40pm

Gain insights into what patients love and what motivates them to choose your orthodontic office. Grow your practice by increasing internal patient referrals, community participation, and professional networking. Create your own practice marketing calendar while making your practice just a little more fun!

Learning Objectives:

  • Understand what patients love and what motivates them.
  • Gain professional networking insights.
  • Create your own annual marketing calendar.

Speaker(s):

Future-proof Your Digital Marketing: What Works and What Doesn’t in this Age of Technology

May 5, 2018 3:40pm ‐ May 5, 2018 4:40pm

With the growing prevalence of retail dentistry, solo practitioners and small group practices are at risk of becoming commoditized in the eyes of the patient. If the perception is that the standard of care and experience is the same everywhere why wouldn’t you choose the practice with the most flexible hours and lowest prices? To avoid being commoditized and forced to compete solely on convenience or affordability you must build trust with potential new patients before they step through your door. That means activating online so that you show up in a positive light when a new patient searches for you, and proactively reaching out to those people who you know would make the best new patients. This lecture will demonstrate how to accomplish this by solidifying your online reputation, connecting with your current and prospective patients on the media they use, and educating your target audience using the most effective online marketing tools available today.

Learning Objectives:

  • Introduce, educate and build trust with your target audience members through patient education.
  • Ensure all of your digital and analog “touch points,” or ways a prospective new patient interacts with your practice, are managed.
  • Activate current patients to market for your practice, serving as brand champions that refer you to friends.

Speaker(s):

Scripting: Key Phrases We Use to Promote and Build the Practice on a Daily Basis!

May 5, 2018 3:40pm ‐ May 5, 2018 4:40pm

We have all heard the phrase, "It is not what you say it, is how you say it that makes a difference!” This course will begin with the new patient phone call and continue through the final dismissal process and provide positive scripting phrases to promote the Doctor, Team and Practice. Take the opportunity through conversation to identify to your consumer and what sets your practice apart. This marketing course will teach the participants how to claim, build and sustain the patient network.

Learning Objectives:

  • Promote and brand the practice through day to day conversation while serving the patient at the highest level.
  • Create profitability by building the patient network from within the practice.
  • Comprehend which forms to utilize that promote and grow the practice in a paperless world.

Speaker(s):

An Evidence Based Look at TAD Failures and How to Prevent Them

May 5, 2018 3:45pm ‐ May 5, 2018 4:30pm

If the title leads you to expect a dry literature review, think again. In this highly dynamic lecture Dr. Baumgaertel will use currently available evidence to explain failures of TADs and will give actionable advice on how to prevent these. This lecture is geared towards clinicians and academics, who are interested in learning which factors truly affect the success rates of TADs and how to leverage this not commonly known information to the benefit of our patients.

Learning Objectives:

  • Discuss the currently available evidence for TAD failures.
  • Identify evidence based reasons for TAD failures.
  • Implement theory of avoiding failures into practice.

Speaker(s):