This webinar will cover the important topics pertaining to Internet marketing for orthodontic practices. We’ll cover the basic concepts and how orthodontists (as well as office managers and/or marketing personnel) can take a DIY approach to their online marketing efforts.

After this lecture you will be able to:

1.) Discuss how to optimize search engine optimization (SEO).
2.) Discuss how to list local business listings and citations.
3.) Discuss how to manage your online reviews.
4.) Explain the benefits of DIY vs hiring: ensure you’re following the best and current practices.
5.) Explain how to avoid black-hat or questionable tactics.

Chris Ratchford, has more than 15 years of Web design and consulting experience for small businesses. With a background in dental sales, Chris is not your average “web guy.” His passion for the dental industry and Web design led him to found Prodentite in 2009 as a way to provide dental professionals and their practices with much-needed dental websites and dental marketing services. He provides dental website design, dental marketing and dental SEO to dentists across the nation. Since its inception, Prodentite has grown to serve a number of dental practitioners in 27 states.

Length of session:
Each session consisting of lecture and audience questions will last 75 minutes.

Cost:
No charge, but advance registration is required.

Continuing Education:
Each participant who completes the Webinar will earn 1.0 CE credit.

American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.