Measuring Orthodontic Marketing Effectiveness

Date: November 7, 2017

Time: 07:30PM - 08:45PM

You must be registered to participate!

Marketing can make or break an orthodontic practice more than any other segment of dentistry. However, despite marketing competition, few practices view marketing as a component that can be measured for effectiveness. In this webinar, Mr. Tucker will discuss building potential patient profiles, identifying the marketing channels available for an orthodontic practice, and how to monitor the back-end of a potential patient’s experience to optimize pending conversions and to gain feedback on why patients do not commit to treatment.

After this lecture, you will be able to:

1.) Identify the target audience of each element of their marketing efforts.
2.) Develop a consumer profile for prospective patients to assist in treatment conversion.
3.) Explain the importance of post-visit feedback to improve exam conversions.

Length of session:
Each session consisting of lecture and audience questions will last 75 minutes.

Cost:
No charge, but advance registration is required.

Continuing Education:
Each participant who completes the Webinar will earn 1.0 CE credit.

American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.

Speaker(s):