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Beth Leach presents My Brand is ... What I Say, What I Do, What I Post (1.25 CE) -- Branding a practice has changed; it’s personal, it’s emotional, it’s heavily influenced by social cues. During this lecture we will go beyond the graphic representation of your brand to the strategies and languaging that create brand differentiation for yourself, your team, and your practice. You may not be the only orthodontic practice in your area, but you are unique. Establishing your unique brand in every aspect of your practice life is essential to building a successful practice.

• Create a brand language in your practice to help team members talk about what makes the practice great.
• Evaluate the communication methods that work best to get your brand out into the community and beyond.
• Build language that includes messaging on text, chat, social media and messenger communications that reflects your brand position

Length of Session:
Each session consisting of lecture and audience questions will last 60 minutes.

Cost:
$0 for all members

Continuing Education:
Each participant who completes the webinar will earn 1.0 CE credit.

Continuing Education Disclaimer:
This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.

American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.