Business of Orthodontics (Free) Categories
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Free Lectures
The Business of Orthodontics series is provided at no cost for all members.
Products
Preview Available
My Brand is ... What I Say, What I Do, What I Post
Credits: None available.
Beth Leach presents My Brand is ... What I Say, What I Do, What I Post (1.25 CE) -- Branding a practice has changed; it’s personal, it’s emotional, it’s heavily influenced by social cues. During this lecture we will go beyond the graphic representation of your brand to the strategies and languaging that create brand differentiation for yourself, your team, and your practice. You may not be the only orthodontic practice in your area, but you are unique. Establishing your unique brand in every aspect of your practice life is essential to building a successful practice.
- Create a brand language in your practice to help team members talk about what makes the practice great.
- Evaluate the communication methods that work best to get your brand out into the community and beyond.
- Build language that includes messaging on text, chat, social media and messenger communications that reflects your brand position
Preview Available
Is Virtual the New Reality in Ortho? A Panel Discussion
Credits: None available.
Is Virtual the New Reality in Ortho? (1.25 CE) Don't miss this December 6 complimentary, business success webinar as Dr. Dan Bills leads a discussion with Dr. Jill Bruno, Dr. Adam Schulhof and Dr. Alyssa Carter on using virtual components in the ortho office. At 2022 Annual Session, Dr. Dan Bills presented on Virtual Orthodontic Visits are Here to Stay! Here's the chance to get an update, plus hear from other panelists on why it part of our new reality. Join this discussion from differing uses and viewpoints of orthodontic virtual visits and learn how to ensure potential new starts that virtual options for your patients is different and a better solution over DTC companies.
During the program, you'll learn about:
- Asynchronous vs synchronous exams
- How to take your virtual operation to the next level, A.I.
- The uses of dental monitoring solutions for real time communication and exams
Speaker(s):
- Dr. Dan A. Bills, DMD, MS
- Adam Schulhof, DMD
- Dr. Alyssa Carter, Stokes & Carter Orthodontics
- Dr. Jill Bruno
Preview Available
How Orthodontic Practice Owners Can Prepare for a Potential Recession
Credits: None available.
A number of forecasters see a growing risk of recession for the United States as inflation sky rockets, what does this mean for orthodontic practices? A recession is defined “as a significant decline in economic activity spread across the economy, lasting more than a few months” and they generally occur when there is a widespread drop in consumer spending.
What we will incur in the near future is very different from what orthodontic practices saw last year, we will see patients shift from “I want orthodontic treatment” to “do I really need orthodontic treatment?”.
Our team will dive into industry data and what we learned from the “great recession” and economic meltdown in 2008.
Topics to be discussed;
- The effect the “Great Recession” had on orthodontic practices
- Healthcare research data regarding consumer behaviors during a recession
- Will private equity money continue to invest in our industry?
- Will a recession drive more affiliations and continue to consolidate the specialty?
- Practice overhead, cash flows and industry standards
- Will a recession help or hurt staffing shortages, specifically hiring an orthodontic associate?
- Tightening credit conditions and what it means if you plan to sell your practice
Recessions come and go, but some are more severe and last longer than others. This webinar we will discuss how an economic downturn will impact orthodontic practices and how owners can prepare their practices for what’s ahead.
Speaker(s):- Mr. Chris Bentson, BA, Managing Partner, Bentson, Copple & Associates, LLC.
- Doug Copple, CVA, Bentson, Copple & Associates, LLC.
- Ms. Shannon Patterson, CPR, CMSR, Kolbe Certified Consultant
Preview Available
Expanding on Transverse Diagnosis and Maxillary Expansion
Credits: None available.
Dr. Marianna Evans and Dr. Miguel Hirschhaut share this online lecture dedicated to Dr. Slick Vanarsdall. Transverse dimension diagnosis and treatment is the base for sagital and vertical corrections. Most precise diagnosis on maxillary transverse deficiency is obtained through the CBCT. Miniscrew assisted rapid maxillary expansion (Marpe) or Surgical assisted maxillary expansion are the procedures of choice in skeletal mature patients presenting maxillary transverse deficiencies. Protocols with most common type of expander will be illustrated through clinical cases. Long term periodontal health and airways are addressed as part of this lecture.
Learning Objectives:
- How implementing the use of a CBCT when maxillary transverse deficiency is your diagnosis.
- A review of case studies using the protocols that Dr. Miguel Hirschhaut has implemented during this procedure.
- Finally, Dr. Evans and Dr. Hirschhaut cover long term periodontal and airway improvement that have been achieved during this treatment method.
Speaker Disclosure:
None
Length of session:
The session is scheduled for 60 minutes.
Price:
$0 for Members
Continuing Education:
Each participant who completes the Webinar will earn 1.0 CE for the entire session.
Continuing Education Disclaimer:
This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.
American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.
- Marianna Evans, DMD, CertOrtho, CertPerio
- Dr. Miguel Hirschhaut, DDS, PhD
Free Session
Ethical Considerations for Orthodontists
Credits: None available.
Join Nanette Elster, JD, MPH, Trey Lawrence, JD, and Dr. Scott Arbit for Ethical Considerations for Orthodontists (1.25 CE). This outstanding panel will bring a wealth of knowledge to you on the principles of ethics and the code of professional conduct that you should be following within your practice. Do you remember the five fundamental principles that you learned in school: patient autonomy, nonmaleficence, beneficence, justice and veracity. If you aren't practicing these principles, could you risk malpractice or cause a social media nightmare for your practice.
Disclosure of Financial and/or Beneficial Interest:
Presenters who have a financial and/or beneficial interest in any product or service related to their presentation are noted and the disclosure listed.
Speaker Disclosure:
None
Length of session:
Each session consisting of lecture and audience questions will last 75 minutes.
Cost:
$0 for Members; $0 for CE Passport holders and Residents
Continuing Education:
Each participant who completes the Webinar will earn 1.25 CE credit.
Continuing Education Disclaimer:
This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.
Recognition:
American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, not does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or the Commission for Continuing Education Provider Recognition at ADA.org/CERP.
- Nanette Elster, JD, MPH, Associate Professor, Neiswanger Institute for Bioethics & Healthcare Leadership
- Trey Lawrence, VP, General Counsel, AAO
Preview Available
Emerging Technologies, Emerging Risks: Legal Considerations in Utilizing New Technology in the Orthodontic Office
Credits: None available.
Dr. Eric Ploumis presents on Emerging Technologies, Emerging Risks: Legal Considerations in Utilizing New Technology in the Orthodontic Office (1.25 CE). This lecture will explore some of the liability issues that accompany utilizing new technologies in your office and the steps you need to take to reduce those risks to a tolerable level.
The session is designed make orthodontists and orthodontic staff members aware of the legal issues emerging technology can present in the orthodontic office.
Learning Objectives:
- Understand how to evaluate some of the risks that go along with embracing emerging technology.
- Learn how to evaluate the “standard of care” as it relates to new technology.
- Understand what type of informed consent is required when using new technology.
- Gain the knowledge to reduce the accompanying risk to an acceptable level.
- Eric J. Ploumis, DMD, JD
Preview Available
Eating Disorders: What do Orthodontists and Their Teams Need to Know?
Credits: None available.
Speaker(s):- Leah L. Graves, RDN, LDN, hon CEDRD-S, FAED, Vice President of Nutrition and Culinary Services, Accanto Health
- Dr. Evelyn Attia, MD, Professor of Psychiatry, Columbia University Irving Medical Center
Preview Available
Cultural Humility: Understanding our Cultural Frameworks and Biases
Credits: None available.
Daniel Bahner presents Cultural Humility: Understanding our Cultural Frameworks and Biases (1.25 CE). Implicit bias contributes to cultural insensitivity, which creates barriers to inclusion, performance, and engagement. Biases which encompass both favorable and unfavorable assessments, are activated involuntarily and without an individual’s awareness or intentional control. Daniel will help attendees take a look at their 'cultural lens' and provide attendees with an understanding of unintentional microaggressions and discrimination, share practices that attendees can apply to minimize or eliminate bias. Through learning, attendees will become better leaders, more effective communicators, and generate trust.
Learning Objectives:
- Learn what cultural humility is and how it differs from cultural competency
- Understand how someone's cultural lens give them biases, which can lead to microaggressions and workplace discrimination.
- Define unconscious bias, microaggressions, discrimination, and how it negatively impacts their practice and ability to be a leader.
Disclosure of Financial and/or Beneficial Interest:
Presenters who have a financial and/or beneficial interest in any product or service related to their presentation are noted and the disclosure listed.
Speaker Disclosure:
None
Length of session:
Each session consisting of lecture and audience questions will last 75 minutes.
Cost:
$0 for all Members
Continuing Education:
Each participant who completes the Webinar will earn 1.25 CE credit.
Continuing Education Disclaimer:
This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.
Recognition:
American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, not does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or the Commission for Continuing Education Provider Recognition at ADA.org/CERP.
Preview Available
Cracking the Code on Hiring Your Dream Team
Credits: None available.
Dr. Douglas Depew (1.25 CE) will discusses Cracking the Code on Hiring Your Dream Team in this complimentary Business of Orthodontics webinar.
In today’s environment, it is critical to obtain and develop a team that is second-to-none and reflects the doctors ethics, drive, and level of care. In this webinar we will discuss the tweaks and nuances to obtaining and creating the perfect Dream Team. Dr. Depew will share ways to find, onboard, and motivate team members to be the best they can be and provide a caring experience for their patients. He will review how to establish a team culture and how that sets the tone for practically any experience you may encounter in your practice. Join us in this engaging webinar to assist you as you work towards your Orthodontic Dream Team!
Learning Objectives:
- After this lecture, you will be able to establish and maintain a team culture
- After this lecture, you will be able to develop a system for efficient and effective hiring, training, and onboarding of new hires
- After this lecture, you will be able to more clearly establish ways to assess accountability of team members for tasks they perform
Speaker Disclosure:
Owner: Trapezio
Length of session:
The session is scheduled for 60 minutes.
Continuing Education:
Each participant who completes the Webinar will earn .60 CE for the entire session.
Continuing Education Disclaimer:
This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.
American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.
- Dr. Doug Depew, DMD, MS, ddd@depewsmiles.com