Please choose one of the following:
The Business of Orthodontics series is provided at no cost for all members.
Preview Available
Credits: None available.
With downward pressure on fees, many orthodontists are changing their business model to stay competitive. But lowering fees to increasing volume is not your only option. Rather, adjust to this new business environment by communicating your expertise and the high quality services you provide while focusing on acquiring new patients who are willing to pay for it.
Learning Objectives:
Dr. Leon Klempner, a board-certified orthodontist was in private practice for over 38 years. He graduated dental school from the University of Maryland and received his certification in Orthodontics from Tufts University. Dr. Klempner has lectured nationally on the subject of digital marketing and clinical orthodontic treatment. He is CEO and co-founder of People & Practice, a full-service digital marketing consultancy that positions orthodontic practices to grow in a new price-competitive economy.
Speaker Disclosure:
Consultant: People & Practice
Length of session:
The session is scheduled for 90 minutes.
Continuing Education:
Each participant who completes the Webinar will earn 1.25 CE for the entire session.
Continuing Education Disclaimer:
This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.
American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.
Preview Available
Credits: None available.
With the growing prevalence of retail dentistry, solo practitioners and small group practices are at risk of becoming commoditized in the eyes of the patient. If the perception is that the standard of care and experience is the same everywhere why wouldn’t you choose the practice with the most flexible hours and lowest prices? To avoid being commoditized and forced to compete solely on convenience or affordability you must communicate why you’re worth paying a little extra for. That means differentiating your practice from low-fee and other local competition to attract more private-pay patients and patients who understand the value you provide. This webinar will demonstrate how to accomplish this by solidifying your online reputation, connecting with your current and prospective patients on the media they use, and educating your target audience using the most effective online marketing tools available today.
After this lecture you will be able to:
Dr. Leon Klempner, a board-certified orthodontist was in private practice for over 38 years. He graduated dental school from the University of Maryland and received his certification in Orthodontics from Tufts University. Dr. Klempner has lectured nationally on the subject of digital marketing and clinical orthodontic treatment. He is CEO and co-founder of People & Practice, a full-service digital marketing consultancy that positions orthodontic practices to grow in a new
Speaker Disclosure:
Consultant: People & Practice
Length of session:
The session is scheduled for 90 minutes.
Price:
$0 for Members
Continuing Education:
Each participant who completes the Webinar will earn 1.5 CE for the entire session.
Continuing Education Disclaimer:
This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.
American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.
Preview Available
Credits: None available.
This lecture will cover the important topics pertaining to Internet marketing for orthodontic practices. We’ll cover the basic concepts and how orthodontists (as well as office managers and/or marketing personnel) can take a DIY approach to their online marketing efforts.
After this lecture you will be able to:
1.) Discuss how to optimize search engine optimization (SEO)
2.) Discuss how to list local business listings and citations
3.) Discuss how to manage your online reviews
4.) Explain the benefits of DIY vs hiring: ensure you’re following the best and current practices
5.) Explain how to avoid black-hat or questionable tactics
Chris Ratchford, has more than 15 years of Web design and consulting experience for small businesses. With a background in dental sales, Chris is not your average “web guy.” His passion for the dental industry and Web design led him to found Prodentite in 2009 as a way to provide dental professionals and their practices with much-needed dental websites and dental marketing services. He provides dental website design, dental marketing and dental SEO to dentists across the nation. Since its inception, Prodentite has grown to serve a number of dental practitioners in 27 states.
Speaker Disclosure:
Consultant: Prodentite
Length of session:
The session is scheduled for 90 minutes.
Price:
$0 for CE Passport, Doctor + Staff, Resident members, and Ortho Staff Club.
Continuing Education:
Each participant who completes the Webinar will earn 1.5 CE for the entire session.
Continuing Education Disclaimer:
This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.
American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.
Preview Available
Credits: None available.
It is no secret that the ever increasing student loan debt is the greatest threat to financial prosperity for orthodontists all across the country. In this presentation, we will discuss the facts, myths, and intricacies of student loans, both federal and private. In addition, we will review when and how to begin saving for retirement while carrying student loan debt. Finally, we will also discuss how to manage student loan repayment with practice purchases and personal living expenses.
After this lecture you will be able to:
1.) Identify when to focus on savings and went to prepay student loan debt.
2.) Identify when it is appropriate to refinance federal student loans through private refinancing.
3.) Discover ways to shift nondeductible student loan interest to become tax-deductible.
Andrew Tucker is an associate with John K. McGill & Co., Inc. He is a licensed attorney in the State of North Carolina and has been admitted for practice before the United States Tax Court. He is also a Certified Financial Planner™ (CFP®). At the McGill and Hill Group, he brings his rich experience of tax and business advising exclusively to the dental profession. Prior to joining the McGill & Hill Group, Mr. Tucker practiced law as a tax and wealth planning attorney, where he counseled high-net-worth individuals on sophisticated tax planning and wealth preservation strategies. Before practicing law, Andrew served as a financial planner for tech entrepreneurs in heart of Research Triangle Park in Raleigh-Durham, NC where he advised entrepreneurs on tax strategies for rapid-growth companies.
Speaker Disclosure:
Consultant: John K. McGill & Co.
Length of session:
The session is scheduled for 90 minutes.
Continuing Education:
Each participant who completes the Webinar will earn 1.5 CE for the entire session.
Continuing Education Disclaimer:
This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.
American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.
Preview Available
Credits: None available.
If you’re considering any change of ownership in your practice in the future, this webinar will discuss current valuation metrics. This presentation provides guidance on what practice elements you should be focused on to maximize value. The presented content will educate you on timelines, options available and market conditions. Various models of how to bring a new doctor into the practice for an associateship, partnership, or sale of the entire enterprise will be discussed. Understand the effects and options that DSO’s can provide if you want to sell and keep working. Current lending environment for practice buyers, current buyer sentiment and income expectations as well as what part your geography plays in a planned practice transition will be examined. The course is fast-paced with lots of data that will be shared.
After this lecture you will be able to:
Chris Bentson has worked with orthodontists for over 25 years and serves as a managing Partner of Bentson Clark & Copple, LLC, a company that provides valuation, transition and recruiting services to orthodontists within the United States. Mr. Bentson serves as Editor-in-Chief of the Bentson Clark reSource, a quarterly subscription-based newsletter focused exclusively on the business aspects of running a successful orthodontic practice.
Speaker Disclosure:
Consultant: Bentson Copple & Associates
Length of session:
The session is scheduled for 90 minutes.
Price:
$0 for CE Passport, Doctor + Staff, Resident members, and Ortho Staff Club.
Continuing Education:
Each participant who completes the Webinar will earn 1.25 CE for the entire session.
Continuing Education Disclaimer:
This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.
American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.
Preview Available
Credits: None available.
Joyce Matlack will present tips for creating a welcoming space from reception to checkout. Whether you are building a new office or looking for fresh design ideas to increase the level of your welcome, you will find great ideas for reception layouts, styling and amenities, setting up your TC rooms, on deck ideas, welcoming patients and parents into the orthodontic bay and for check out treats and prizes.
After this lecture you will be able to:
1.) Explain how to make your space welcoming for both new and existing patients.
2.) Discuss how to make small changes in your existing office that will make a big difference.
Joyce Matlack has specialized in orthodontic and dental office planning and design since 1988. She has designed over 580 orthodontic offices and over 250 multidisciplinary dental offices. As a licensed interior designer, and dental hygienist, Joyce brings a unique depth of expertise to your project. Joyce’s portfolio speaks to the value she places on flow, function and aesthetics as well as the individuality of each doctor. Her focus is on creating the perfect match of facility to practitioner and practice. Speaking at conferences and dental graduate programs throughout the country, and contributing to newsletters, design manuals, articles and online resources, Joyce keeps her finger on the pulse of today’s doctor and practice needs while putting great value on educating and assisting doctors who will be industry leaders for years to come. Joyce is a talented team leader, design innovator and nuts and bolts project manager, ensuring that every project MVD takes on is of outstanding quality.
Speaker Disclosure:
Consultant: Matlack Van Every Design
Length of session:
The session is scheduled for 90 minutes.
Continuing Education:
Each participant who completes the Webinar will earn 1.5 CE for the entire session.
Continuing Education Disclaimer:
This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.
American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.
Preview Available
Credits: None available.
Marketing can make or break an orthodontic practice more than any other segment of dentistry. However, despite marketing competition, few practices view marketing as a component that can be measured for effectiveness. In this webinar, Mr. Tucker will discuss building potential patient profiles, identifying the marketing channels available for an orthodontic practice, and how to monitor the back-end of a potential patient’s experience to optimize pending conversions and to gain feedback on why patients do not commit to treatment.
After this lecture you will be able to:
Andrew Tucker is an associate with John K. McGill & Co., Inc. He is a licensed attorney in the State of North Carolina and has been admitted for practice before the United States Tax Court. He is also a Certified Financial Planner™ (CFP®). At the McGill and Hill Group, he brings his rich experience of tax and business advising exclusively to the dental profession. Prior to joining the McGill & Hill Group, Mr. Tucker practiced law as a tax and wealth planning attorney, where he counseled high-net-worth individuals on sophisticated tax planning and wealth preservation strategies. Before practicing law, Andrew served as a financial planner for tech entrepreneurs in heart of Research Triangle Park in Raleigh-Durham, NC where he advised entrepreneurs on tax strategies for rapid-growth companies.
Speaker Disclosure:
Consultant: McGill & Hill Group
Length of session:
The session is scheduled for 90 minutes.
Price:
$0 for Members
Continuing Education:
Each participant who completes the Webinar will earn 1.5 CE for the entire session.
Continuing Education Disclaimer:
This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.
American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.
Credits: None available.
In this webinar, Dr. Kyle Fagala will discuss best practices for the social media sites Facebook, Twitter, Instagram, YouTube, Google+ and Snapchat. Learn how to create high-quality content for social media that will engage your current and prospective patients.
After this lecture you will be able to:
Dr. Kyle Fagala is the owner and orthodontist at Saddle Creek Orthodontics, with two locations in Germantown and Collierville, Tennessee. He graduated in May of 2013 with a certificate in orthodontics and a master's degree in Dental Science for his thesis on three-dimensional imaging of the airway. Dr. Fagala is the course director and lecturer of Development of the Occlusion, a class for 1st year dental students at the University of Tennessee Health Science Center. He is also co-founder of the digital marketing agency Neon Canvas and host of the web series, The Digital Orthodontist.
Speaker(s):
Credits: None available.
As an owner, do you ever feel as if you are running your practice without any immediate feedback? Do you wish you had a better understanding of how you are performing and improving? In this webinar, we will discuss the key performance indicators of an orthodontic practice. We will review how to measure treatment efficiency, determine the efficacy of your marketing and treatment conversion, and how to determine your office overhead. Most importantly, we will review how to find pain points with the information, so that you can take immediate action for improvement.
After this lecture you will be able to:
Andrew Tucker is an associate with John K. McGill & Co., Inc. He is a licensed attorney in the State of North Carolina and has been admitted for practice before the United States Tax Court. He is also a Certified Financial Planner™ (CFP®). At the McGill and Hill Group, he brings his rich experience of tax and business advising exclusively to the dental profession. Prior to joining the McGill & Hill Group, Mr. Tucker practiced law as a tax and wealth planning attorney, where he counseled high-net-worth individuals on sophisticated tax planning and wealth preservation strategies. Before practicing law, Andrew served as a financial planner for tech entrepreneurs in heart of Research Triangle Park in Raleigh-Durham, NC where he advised entrepreneurs on tax strategies for rapid-growth companies.
Speaker(s):
Credits: None available.
Orthodontics is in the midst of much change. Practice mergers are a rapidly emerging practice structure. This structure allows doctors to operate much as they always have within the bounds of a structure that provides cost savings, strategic advantages, increases their competitive position and has a built-in transition plan.
After this lecture you will be able to: