Business of Orthodontics (Free) Categories


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Free Lectures

The Business of Orthodontics series is provided at no cost for all members.


Products

2015 Webinar – Case Acceptance Skills for the Orthodontic Practice

2015 Webinar – Case Acceptance Skills for the Orthodontic Practice


Credits: None available.

The "perfect storm" of a recent poor economy, new treatment methods, search engines and greatly increased competition has redefined the playing field for new patient acquisition. The days of easy sign-ups and endless referrals are largely over. In order to grow and prosper in the new economy, doctors and staff must upgrade their skill-set in the areas of attracting potential patients, communicating value, and persuading visitors to start treatment. This program is full of practical, high-value strategies to permanently improve your case acceptance rate for you and your team. Don’t miss this opportunity to learn how to improve your case acceptance rate.

After this lecture you will be able to:

  • Differentiate your practice from competition
  • Demonstrate the art of communicating value
  • Structure fees to maximize new starts
  • Identify and handle "shopper" patients
  • Determine what new patients want – and how to present it

Speaker(s):
Free Members: $0.00
Residents: $0.00
Staff Club: $0.00
CE Passport: $0.00
Distance Learning: $0.00
Standard: $75.00

2015 Webinar – Banking on the Future - Bridging the Gap Between You and Your Bank

2015 Webinar – Banking on the Future - Bridging the Gap Between You and Your Bank


Credits: None available.

This course is for those who are just starting their practice, purchasing or buying into a practice or growing a practice through acquisition of equipment or property. The course will cover writing a successful business plan that will assist in securing bank financing or investor financing. The keys to developing a long term relationship with a bank will also be discussed.

After this lecture you will be able to:

  • List what a bank is looking for in a financial plan.
  • Explain appropriate financial reporting.
  • Explain how to develop a relationship with a bank/banker that grows along with your business.

Speaker(s):
Free Members: $0.00
Residents: $0.00
Staff Club: $0.00
CE Passport: $0.00
Distance Learning: $0.00
Standard: $75.00

2015 AAO Webinar - How to Identify Orthodontic Job Opportunities

2015 AAO Webinar - How to Identify Orthodontic Job Opportunities


Credits: None available.

Today’s orthodontic residents are entering a very different job market compared to the generations before them. Determining how you want to practice orthodontics and where you want to practice should be considered. Shannon Patterson an orthodontic recruiter for Bentson Clark & Copple will discuss how to identify orthodontic opportunities including the differences between corporate and private practices, associate opportunities, equity minded associate opportunities with a path to equity, buyout opportunities and the resources to use when looking for an opportunity.

After this lecture you will be able to:

  • Prepare a CV and "about me" letters;
  • Perform phone interview techniques;
  • Discuss financing options for equity opportunities.

Speaker(s): Disclosures
  • <p>Bentson, Clark & Copple, LLC</p>
Free Members: $0.00
Residents: $0.00
Staff Club: $0.00
CE Passport: $0.00
Distance Learning: $0.00
Standard: $75.00

2015 AAO Webinar - How Not to Hire the Wrong People

2015 AAO Webinar - How Not to Hire the Wrong People


Credits: None available.

In this webinar, Certified Fraud Examiner and private investigator David Harris discusses how people applying for employment at orthodontic practices successfully hide unfavorable information about themselves, and how the hiring process can be adapted to discover what applicants don’t want you to know about them.

After this lecture you will be able to:

  • Discuss how applicants conceal unsavory information from prospective employers;
  • Describe how to outsmart those concealing information from you;
  • Illustrate how to safely give an unfavorable reference.

Speaker(s): Disclosures
  • <p>Prosperident, Inc.</p>
Free Members: $0.00
Residents: $0.00
Staff Club: $0.00
CE Passport: $0.00
Distance Learning: $0.00
Standard: $75.00

2014 Webinar - What's Best - Starting a Practice or Purchasing an Existing One?

2014 Webinar - What's Best - Starting a Practice or Purchasing an Existing One?


Credits: None available.

Nearly every younger orthodontist wants to eventually own or co-own a practice during his or her career. This leads to the question, Is it better to start my own practice from scratch or purchase an existing practice? Doug Copple of Bentson Clark & Copple advises on the pro and cons of both practice situations and weighs the overall financial rewards.

After this lecture you will be able to:

  • Examine educational debt and how it can affect the decision to purchase versus start-up a practice
  • Analyze factors to consider in both practice situations
  • Determine what opportunity is best for your personal situation
  • Interpret a cash flow for both existing and start-up practices to understand the long-term financial compensation

Speaker(s): Disclosures
  • <p>Bentson, Clark & Copple, LLC</p>
Free Members: $0.00
Residents: $0.00
Staff Club: $0.00
CE Passport: $0.00
Distance Learning: $0.00
Standard: $75.00

2014 AAO Webinar - The Psychographics of Orthodontics ?

2014 AAO Webinar - The Psychographics of Orthodontics ?


Credits: None available.

Participants will receive an introduction to applied, geographically based psychographics (demographic cluster groups). This facilitates the effective practice promotion of an orthodontic practice and helps doctors understand the implementation of a “niche” or differentiation strategy in practice development.

Course objectives include:

  • Explain the nature of psychographic groups, their sources, and their application in creating an effective practice model
  • Analyze the relative benefits and liabilities of choosing a particular subset of the general population to target for care for their specific practice mode
  • Evaluate the sources of the data and statistics to determine their relevance and viability in helping to make decisions on practice promotion, branding, and practice model

Speaker(s):
Free Members: $0.00
Residents: $0.00
Staff Club: $0.00
CE Passport: $0.00
Distance Learning: $0.00
Standard: $75.00

2014 AAO Webinar - The Basics of Hiring and Firing

2014 AAO Webinar - The Basics of Hiring and Firing


Credits: None available.

Hiring and firing employees is intimidating and difficult. The purpose of this webinar is to provide you with the information necessary to make the "right" hires and protect you and your practice should it become necessary to terminate a staff member's employment.

Learning Objectives:

  • Explain the importance of liability protection through appropriate entity formation and maintenance
  • Describe how to conduct applicant interviews and select the one best candidate through applicant testing
  • Explain how to prepare for and document to protect you and your practice from termination of employment liability

Speaker(s):
Free Members: $0.00
Residents: $0.00
Staff Club: $0.00
CE Passport: $0.00
Distance Learning: $0.00
Standard: $75.00

2014 AAO Webinar - Finding the Perfect Orthodontic Practice Location?

2014 AAO Webinar - Finding the Perfect Orthodontic Practice Location?


Credits: None available.

Just as no two locations are the same, no two practices or doctors are the same. Scott McDonald will provide the Demographic Facts You Need to Know to Find the Perfect Orthodontic Location. Awash in a sea of data, the wise orthodontist must pick and choose their way through to the key facts about a location that will indicate potential, long-term success.

Course objectives include:

  • Describe the key demographic, psychographic (demographic cluster groups), and competition-ratio characteristics that will indicate a successful site for practice
  • Analyze the differences between data sets in choosing locations that will be either stronger or weaker in achieving practice success
  • Evaluate the sources of the data and statistics to determine their relevance and viability in helping to make decisions on site selection

Speaker(s):
Free Members: $0.00
Residents: $0.00
Staff Club: $0.00
CE Passport: $0.00
Distance Learning: $0.00
Standard: $75.00

2014 AAO Webinar - Employment Policies You Need To Know ?

2014 AAO Webinar - Employment Policies You Need To Know ?


Credits: None available.

Utilizing an effective employee handbook will assist you in treating your staff equally, consistently and fairly. This webinar will discuss important employee handbook provisions and other employment issues you need to know to retain quality employees and minimize the stress of practice ownership.

Learning Objectives:

  • Explain the important employee handbook provisions - what's in, what's not!
  • Explain the wage and hour laws for overtime
  • Explain how conducting effective performance appraisals relate to raises, bonuses and practice profitability

Speaker(s):
Free Members: $0.00
Residents: $0.00
Staff Club: $0.00
CE Passport: $0.00
Distance Learning: $0.00
Standard: $75.00

2014 AAO Webinar - Constructing or Remodeling Your Office: Legal and Practical Issues

2014 AAO Webinar - Constructing or Remodeling Your Office: Legal and Practical Issues


Credits: None available.

Constructing or remodeling an orthodontic office can be a make-or-break process for a practice. Cost overruns and construction delays can put a start-up office deeply in debt before the first patient is even seen or derail the momentum of a growing practice. Build outs and remodeling must be done efficiently, economically, and in compliance with a myriad of laws and codes. In this presentation we will explore some of the legal and practical issues involved in new office construction and remodeling an existing office. This presentation will review some of the issues related to office construction and remodeling.

Learning Objectives:

  • Determine whether to build from the ground up verses purchasing an existing building
  • Determine whether to own or lease: which makes better financial sense
  • Explain how to work with architects, contractors, and tradesmen
  • Assess and evaluate construction contracts
  • Determine how to finance your project
  • Discuss subleasing space during construction or remodeling
  • Manage cost and time overruns

Speaker(s):
Free Members: $0.00
Residents: $0.00
Staff Club: $0.00
CE Passport: $0.00
Distance Learning: $0.00
Standard: $75.00
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