Resolution '21: Financial "Fitness"

Jan 1, 2021 ‐ Mar 31, 2021

Make a 2021 resolution to enjoy a healthy dose of CE to assist with improving your practice's financial fitness and strength.  Choose from this variety of sessions on achieving greater efficiencies, building your practice's brand, maximizing profitability and more.

Preview Available

Systems Suggestions to Help Your Clear Aligner Efficiencies and Delivery

May 4, 2019 3:55pm ‐ May 4, 2019 4:25pm

Digital scanners present a wonderful opportunity for an improved patient, doctor, and team experience in the modern orthodontic practice. However, integrating this digital workflow properly makes a big difference in how efficient you will truly become. Proper management of communications between your lab, team, and patients will create the difference between a positive or frustrating experience with the new technology. Please join us as we review suggestions for an Invisalign workflow to allow a great patient, team, and doctor experience from scan to delivery!

Learning Objectives:

• Better integrate digital scanning into their Invisalign workflow.
• Efficiently delegate Invisalign case submission to a team member.
• Effectively and predictably manage your patients in active Invisalign treatment.

• Mazyar Moshiri, DMD, MS, FICD

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2019 Webinar - The Consumer Conversion Waterfall - Maximizing Profitability Using Business Intelligence

Nov 6, 2019 7:00pm ‐ Nov 6, 2019 8:30pm

Learn about the Consumer Conversion Waterfall and how to maximize converting new patient calls into case starts and in addition the cost of underperformance. Attendees will also learn a new approach to analyzing practice performance data as Mr. Moynihan introduces the Consumer Conversion Waterfall and how to evaluate 3 critical KPI’s revealing “leaky buckets” that expose hundreds of thousands of dollars in missed opportunity for your practice. He will educate you on how to calculate each bucket and provide strategies to reduce each of the leaks.

Learning Objectives:

• Examine how you look at your business using three critical metrics.
• Evaluate how to calculate the impact of your own practice’s “leaky bucket”.
• Build strategies and processes around converting patients at a higher % reducing the leaks.

Bio:

Ryan Moynihan has a diversified background in finance, analytics, strategy, sales, marketing, business development, product management and operations with over 19 years’ experience across many Fortune 100 companies in the areas of health care, consulting, and technology. He’s worked for Disney, Intel, Ernst & Young and Miller Brewing Company before earning his MBA from Georgetown in 2005. He has spent the past 14 years of his career in the Dental/Orthodontic industry with 3M and Ormco (Danaher), most recently as the VP of Global Marketing and VP of NA Sales for Ormco. He joined Gaidge in August 2017 as CEO.

• Mr. Ryan Moynihan, MBA, Gaidge, LLC Employee

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This One Time… at Brand Camp: Building a Brand That Keeps People Talking

May 2, 2020 10:35am ‐ May 2, 2020 11:40am

Learn how to build a brand with a unique and engaging story that dramatically grows your orthodontic practice. In this lecture, Dr. Kyle Fagala outlines his proven approach to digital marketing, sharing multiple real-life examples. He discusses social media secrets for sites like Facebook and Instagram, best practices for SEO, web design, blogging, and Google Ads, plus he outlines how to convert online leads into new patients by utilizing traditional analog marketing concepts.

Learning Objectives:

• Create a brand that engages and inspires your audience online and inside your office.
• Engage your audience on social media and attract new patients to your website.
• Connect with new patients in your practice by delivering on the promise of your brand reputation.

• Dr. Kyle D. Fagala, DDS, MDS

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Growing, Thriving, and Surviving in the Decade Ahead

May 2, 2020 3:20pm ‐ May 2, 2020 4:25pm

This lecture will focus on how successful orthodontists can grow their practices, involve their team members, stay competitive in today’s environment, and thrive in the decade ahead. We’ll dive into the changes expected and how practice profits will be generated versus historical models. The necessity of a well-defined strategy, technology deployment, clinical modality choices, and practice modality options will be discussed. These tidbits of knowledge can be used by doctors and team members to better define opportunities to decrease stress and grow in the decade ahead!

Learning Objective:

• Doctors in attendance will recognize the importance of a well-defined practice strategy as the key component to future practice growth and success.
• Orthodontic team members will be better equipped to understand their role in the success of the practice and what changes to expect in order for the practice to thrive in the decade ahead.
• Recognize where growth opportunities exist in today’s marketplace.

• Mr. Chris Bentson, BS, Managing Partner, Bentson, Copple & Associates, LLC.

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Create the Synergy for Your Financial Success

May 3, 2020 4:55pm ‐ May 3, 2020 6:00pm

In the rapidly changing orthodontic world, you must develop a proactive plan to achieve financial independence. This requires integrating improving practice profitability, transitioning your practice, reducing taxes, developing a spending plan, and protecting your family—all in a coordinated gameplan.

Presented by: AAOF

Learning Objectives:

• Determine how to establish an automatic saving and investing plan to maximize returns.
• Develop the most cost-effective strategy to get out of debt.
• Implement solutions for reducing federal and state taxes while increasing savings for retirement.

• Mr. John K. McGill, CPA, MBA, JD