Make a 2021 resolution to enjoy a healthy dose of CE to assist with improving your practice's financial fitness and strength. Choose from this variety of sessions on achieving greater efficiencies, building your practice's brand, maximizing profitability and more.
Digital scanners present a wonderful opportunity for an improved patient, doctor, and team experience in the modern orthodontic practice. However, integrating this digital workflow properly makes a big difference in how efficient you will truly become. Proper management of communications between your lab, team, and patients will create the difference between a positive or frustrating experience with the new technology. Please join us as we review suggestions for an Invisalign workflow to allow a great patient, team, and doctor experience from scan to delivery!
Learn about the Consumer Conversion Waterfall and how to maximize converting new patient calls into case starts and in addition the cost of underperformance. Attendees will also learn a new approach to analyzing practice performance data as Mr. Moynihan introduces the Consumer Conversion Waterfall and how to evaluate 3 critical KPI’s revealing “leaky buckets” that expose hundreds of thousands of dollars in missed opportunity for your practice. He will educate you on how to calculate each bucket and provide strategies to reduce each of the leaks.
Ryan Moynihan has a diversified background in finance, analytics, strategy, sales, marketing, business development, product management and operations with over 19 years’ experience across many Fortune 100 companies in the areas of health care, consulting, and technology. He’s worked for Disney, Intel, Ernst & Young and Miller Brewing Company before earning his MBA from Georgetown in 2005. He has spent the past 14 years of his career in the Dental/Orthodontic industry with 3M and Ormco (Danaher), most recently as the VP of Global Marketing and VP of NA Sales for Ormco. He joined Gaidge in August 2017 as CEO.Speaker(s):
Learn how to build a brand with a unique and engaging story that dramatically grows your orthodontic practice. In this lecture, Dr. Kyle Fagala outlines his proven approach to digital marketing, sharing multiple real-life examples. He discusses social media secrets for sites like Facebook and Instagram, best practices for SEO, web design, blogging, and Google Ads, plus he outlines how to convert online leads into new patients by utilizing traditional analog marketing concepts.
This lecture will focus on how successful orthodontists can grow their practices, involve their team members, stay competitive in today’s environment, and thrive in the decade ahead. We’ll dive into the changes expected and how practice profits will be generated versus historical models. The necessity of a well-defined strategy, technology deployment, clinical modality choices, and practice modality options will be discussed. These tidbits of knowledge can be used by doctors and team members to better define opportunities to decrease stress and grow in the decade ahead!
In the rapidly changing orthodontic world, you must develop a proactive plan to achieve financial independence. This requires integrating improving practice profitability, transitioning your practice, reducing taxes, developing a spending plan, and protecting your family—all in a coordinated gameplan.
Presented by: AAOF