Please choose one of the following:
AAO Orthodontic Staff Club - your team members may subscribe for free if they join the AAO Orthodontic Staff Club first. For more information go to Orthodontic Staff Club.
Credits: None available.
Dental Referrals Are Declining – Halt the Trend!
Learn how to halt the declining trend in dental referrals. Nancy Hyman will discuss the multiple challenges in attracting and maintaining dental referrals as well as the common pitfalls in sustaining a successful program. Discover how to maximize professional relations. Initiatives also include: scripting of your practice representatives’ dental office visits, supporting strategies, and a 6 month plan for introducing new or revised concepts to your dental referrers. Nancy will also focus on tracking referrals and refreshing your current strategies for optimum effect.
After this lecture you will be able to:
Credits: None available.
Social Media and Patient Communications on the Mobile Web
Today nearly 60% of adults in the USA walk around with the Internet in their pocket. This instant access to information and connection is forever changing the way we shop – and how we define good service. Companies outside of orthodontics are already changing consumer expectations and creating the new normal. In this presentation, Jeff will lead you through an exciting look at the future of orthodontic marketing and patient communication.
Learning Objectives:
Credits: None available.
Practice Transition for Orthodontic Staff
Your stomach may drop when rumors being to arise regarding a new doctor joining the practice. As a doctor reaches retirement age or as the practice gets busier, an extra hand could be a helpful addition. An office team serves an important role during this time of change and each staff member can help create a comforting environment. Chris will ease the fear of the unknown and help you understand the process and know what to expect during this time of change. Receive tips and tools to make this process smooth, simple and stress-free for the entire practice, including YOU!
Learning Objectives:
Credits: None available.
Yes, You CAN Design Your Own Doctor Treatment Time Schedule
Dr. Bellavia will present a review of typical daily scheduling problems that practices have and how they may be resolved. A step-by-step description of how every practice can design their own doctor treatment time (Dr-Tx-Time) schedule, starting from a basic schedule and progressing to a more sophisticated and productive schedule. He will discuss why daily schedules fail and what can be done to control them.
Learning Objectives:
Credits: None available.
Inventory Management: "The Price is Right"
Lynne will present an interactive learning session about the importance of inventory in your practice. Bring your Smart phones and tablets for instant poll results and real-time online questions. This interactive “Price Is Right” session on inventory control will review best ordering and inventory practices to help ensure your price is right. Receive tips and tricks to save time, money and gain insight into what others are spending for their supplies.
Learning Objectives:
Credits: None available.
Profitability by Job Design
The Orthodontic job designs define and brand the practice from the very first encounter with the patient to the final dismissal from retention. This course will present the systems that grow the practice and create profitability from each job design. The power of the team working together as a unit will build the network. This course will connect the dots of how every team member depends upon each other to achieve the common goal!
Learning Objectives:
Credits: None available.
Turbo Charge Your Internet Marketing with Website Design, Google+, and Mobile Marketing
The Internet landscape is changing at lightning speed. What worked online yesterday may not be working for you today to attract new patients. Search engines are getting smarter and so are Internet users. Google has changed the landscape with Google+ social media, and mobile technology has exploded with the proliferation of smart phones and tablets. Is your current Internet marketing strategy set up correctly on all platforms to grab the attention of prospective new patients?
Learning Objectives:
Credits: None available.
The Role of the Clinical Coordinator
The role of the clinical coordinator is vital to the success of the medium to large-size orthodontic practice. In this fast-paced lecture, Ken Alexander will take his 30 years of consulting experience and show how much more effective an orthodontic practice can be with a well-trained clinical coordinator. The listener will be exposed to a step-by-step review of each of the clinical coordinator’s key responsibilities, including how to best lead the clinical team and the doctor by managing the scheduling system, daily patient flow and patient cooperation.
Learning Objectives:
Credits: None available.
Why is it Important to Establish a Training Program for Your Practice?
Has everyone on staff received proper training? Many times it is thought that only clinical staff needs training, but there are definite benefits to training every position in the practice. We will cover what training is necessary to insure you provide excellent quality care for your patients and that your staff work effectively. Make sure all members of your team have the same options available to insure their success.
Learning Objectives:
Credits: None available.
5000 Fans and Counting: Creating, Managing and Building Your 5 Star Practice On and Off Line
You may already be "The Practice" in your community, but are potential patients hearing and reading all the best about you? Many practices have taken up the online media bandwagon with great success, but are you really getting your money's worth? In this session, attendees will be able to identify and build: A Facebook and Google+ fan base that drives new patients into the practice; Tools that add more "real" fans to Facebook and other social media; Rave reviews on Google, Yelp and local listings that convert new patients; A recommendation strategy for referrals on Facebook and Google Plus; A monitoring system that gathers what is being said about you and your competitors; A response to bad reviews; Video reviews that are viewed by prospective patients. Beth will give you the keys to unlock the secrets of Internet relationship building and help you to drive new patients to your practice.
Learning Objectives: