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AAO Orthodontic Staff Club - your team members may subscribe for free if they join the AAO Orthodontic Staff Club first. For more information go to Orthodontic Staff Club.


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2013 Annual Session - Turbo Charge Your Internet Marketing with Website Design, Google+, and Mobile Marketing

2013 Annual Session - Turbo Charge Your Internet Marketing with Website Design, Google+, and Mobile Marketing

Credits: None available.

Turbo Charge Your Internet Marketing with Website Design, Google+, and Mobile Marketing

The Internet landscape is changing at lightning speed. What worked online yesterday may not be working for you today to attract new patients. Search engines are getting smarter and so are Internet users. Google has changed the landscape with Google+ social media, and mobile technology has exploded with the proliferation of smart phones and tablets. Is your current Internet marketing strategy set up correctly on all platforms to grab the attention of prospective new patients?

Learning Objectives:

  • Evaluate dynamics of good website design and understanding Google Analytics Reports
  • Manage an online reputation with Google+ and Google Reviews
  • Explain the importance of a mobile website that is set up correctly, to offer a good consumer experience.

Speaker(s): Disclosures
  • Orthopreneur Internet Marketing
Members: $30.00
Residents: $0.00
Staff Club: $0.00
CE Passport: $0.00
Distance Learning: $0.00
Standard: $75.00

2013 Annual Session - The Role of the Clinical Coordinator

2013 Annual Session - The Role of the Clinical Coordinator

Credits: None available.

The Role of the Clinical Coordinator

The role of the clinical coordinator is vital to the success of the medium to large-size orthodontic practice. In this fast-paced lecture, Ken Alexander will take his 30 years of consulting experience and show how much more effective an orthodontic practice can be with a well-trained clinical coordinator. The listener will be exposed to a step-by-step review of each of the clinical coordinator’s key responsibilities, including how to best lead the clinical team and the doctor by managing the scheduling system, daily patient flow and patient cooperation.

Learning Objectives:

  • Define the overall role of the clinical coordinator, its importance and its many tasks
  • Recognize the necessary skills for leadership and team building that makes teamwork enjoyable and keeps the scheduling system on time
  • Identify new job responsibilities that can move a patient flow coordinator into a much more valuable management role of an effective clinical coordinator or clinical manager.

Speaker(s):
Standard: $75.00
Members: $30.00
Residents: $0.00
Staff Club: $0.00
CE Passport: $0.00
Distance Learning: $0.00

2013 Annual Session - Why is it Important to Establish a Training Program for Your Practice?

2013 Annual Session - Why is it Important to Establish a Training Program for Your Practice?

Credits: None available.

Why is it Important to Establish a Training Program for Your Practice?

Has everyone on staff received proper training? Many times it is thought that only clinical staff needs training, but there are definite benefits to training every position in the practice. We will cover what training is necessary to insure you provide excellent quality care for your patients and that your staff work effectively. Make sure all members of your team have the same options available to insure their success.

Learning Objectives:

  • Determine what is necessary in the way of training for each position
  • Identify who should be in charge of training
  • Explain why is it necessary to provide training to patients.

Speaker(s):
Standard: $75.00
Members: $30.00
Residents: $0.00
Staff Club: $0.00
CE Passport: $0.00
Distance Learning: $0.00

2013 Annual Session - 5000 Fans and Counting: Creating, Managing and Building Your 5 Star Practice On and Off Line

2013 Annual Session - 5000 Fans and Counting: Creating, Managing and Building Your 5 Star Practice On and Off Line

Credits: None available.

5000 Fans and Counting: Creating, Managing and Building Your 5 Star Practice On and Off Line

You may already be "The Practice" in your community, but are potential patients hearing and reading all the best about you? Many practices have taken up the online media bandwagon with great success, but are you really getting your money's worth? In this session, attendees will be able to identify and build: A Facebook and Google+ fan base that drives new patients into the practice; Tools that add more "real" fans to Facebook and other social media; Rave reviews on Google, Yelp and local listings that convert new patients; A recommendation strategy for referrals on Facebook and Google Plus; A monitoring system that gathers what is being said about you and your competitors; A response to bad reviews; Video reviews that are viewed by prospective patients. Beth will give you the keys to unlock the secrets of Internet relationship building and help you to drive new patients to your practice.

Learning Objectives:

  • Guide patients through each step of orthodontic treatment
  • Explain the function of various appliances, arch wire types, elastics, and retainers
  • Describe the characteristics of a good occlusion as an important goal of orthodontic treatment


Speaker(s):
Members: $30.00
Residents: $0.00
Staff Club: $0.00
CE Passport: $0.00
Distance Learning: $0.00
Standard: $75.00

2012 Annual Session - Paperless Office Technology Pearls

2012 Annual Session - Paperless Office Technology Pearls

Credits: None available.

Learn specifics on what to buy and how to use technology (like scanners, iPads, phones and cameras) to help your office become more efficient in this "paperless" world. Learn to maximize your iPad for office use. Lynne will teach you how to create paperless training manuals and paperless job descriptions.

Speaker(s):
Standard: $75.00
Members: $30.00
Residents: $0.00
Staff Club: $0.00
CE Passport: $0.00
Distance Learning: $0.00

2012 Annual Session - Benefits of a Multi-Skilled Treatment Coordinator

2012 Annual Session - Benefits of a Multi-Skilled Treatment Coordinator

Credits: None available.

The treatment coordinator has become a very vital role in communicating the needs of orthodontic treatment. How can you make sure your treatment coordinator is prepared? Education is a must and will ensure success with case presentation and case acceptance.

Learning Objectives:

  • Essentials to make sure the treatment coordinator is prepared
  • Benefits and importance of the treatment coordinator position
  • How to implement and utilize the tools

Speaker(s):
Standard: $75.00
Members: $30.00
Residents: $0.00
Staff Club: $0.00
CE Passport: $0.00
Distance Learning: $0.00

2012 Annual Session - Make Sure Your Schedule Fits Your Practice

2012 Annual Session - Make Sure Your Schedule Fits Your Practice

Credits: None available.

Make adjustments in your schedule to work more efficiently. Change procedures to utilize your time and staff time better. Learn how to build in value to help reduce the number of no-shows with new patients. What are some options for scheduling those hard-to-schedule times and reducing lost time? Your schedule may be a factor in how many emergencies you have and/or how many broken appointments your practice deals with on a day-to-day bases.

Learning Objectives:

  • Schedule options that can change the flow and outcome of your day
  • Utilizing your schedule to the fullest
  • Effective steps to determine the practice needs

Speaker(s):
Members: $30.00
Residents: $0.00
Staff Club: $0.00
CE Passport: $0.00
Distance Learning: $0.00
Standard: $75.00

2012 Annual Session - Seven Things Your IT Person Should be Doing to Protect Your Practice

2012 Annual Session - Seven Things Your IT Person Should be Doing to Protect Your Practice

Credits: None available.

Computers are a key part of the modern practice's success. We rely on them in many aspects of business, scheduling, finance, treatment planning and digital imaging. Imagine walking into the office and being surprised with a day without the use of your computer. Could you function? How limited would your capabilities be? Your IT person is your liaison with your technology, and they are counted on to implement, maintain and oversee its function. How well are they doing this for you? A review of most practices turns up areas of improvement. By participating in this lecture you should be better equipped to understand and evaluate several key issues for your practice including:

  • Bringing new ideas to light: There are many technologies available, new ones seemingly every week. How can a practice be expected to stay on top of them all, and know which might be highly beneficial to your specific operation? Your IT person should be actively sharing these ideas with you.
  • Disaster recovery: How is the practice prepared to respond if the server dies or critical data lost or deleted? Do you have suitable backups? Are they usable? How long will it take to restore the network to operation? Who will do it, and how quickly?
  • Fiscal planning: Do you plan for the expenses of technology maintenance and upgrades, or is it usually just a surprise when you learn something in the network is near death and needs to be replaced? Technology has a lifecycle, and you should be able to plan for predictable expenses.

We will discuss how to deal these issues (and more) in a practical manner, not in the abstract. You should leave feeling prepared to go back and get your own house in order.

Learning Objectives:

  • Understand the key areas of interest in protecting your practice computer network
  • How to identify areas of improvement needed in your practice IT environment
  • Enable yourself to undertake the next steps in resolving identified issues

Speaker(s): Disclosures
  • Consultant: MME Consulting
Members: $30.00
Residents: $0.00
Staff Club: $0.00
CE Passport: $0.00
Distance Learning: $0.00
Standard: $75.00

2012 Annual Session - Delegation and Training for the Clinical Team

2012 Annual Session - Delegation and Training for the Clinical Team

Credits: None available.

Learning the skill of delegation, training your clinical team and trusting they will fulfill their role are necessary ingredients for todays orthodontic practice, especially as the practice grows. Cathy will discuss the leadership qualities that allow you to guide and encourage your team to let them go and do their jobs, plus the ten steps you can take to make the process of delegation easier and more effective.


Learning Objectives:

  • Understand why "trust is a must" when you delegate
  • Learn the Dos and Donts when you delegate
  • Review seven tips for continued learning in the clinic

Speaker(s):
Standard: $75.00
Members: $30.00
Residents: $0.00
Staff Club: $0.00
CE Passport: $0.00
Distance Learning: $0.00

2011 Annual Session - Think Right, Do Right and Be Right

2011 Annual Session - Think Right, Do Right and Be Right

Credits: None available.

How does a practice move beyond controlled and mechanical behaviors to a place filled with excellence, excitement and joy? In this fun and rewarding lecture, Ken Alexander will share the vital secrets of Think Right, Do Right & Be Right that allows a practice to grow up into super success while having fun doing it. For more than 25 years, Ken Alexander has been teaching winning principles for orthodontic practice success in new patient enrollment, customer service, scheduling, patient cooperation, and team building. Change is never easy, and often not sustainable, unless one first understands correct thinking and making proper choices that lead to excellence of service and the best you can be!

Learning Objectives:

  • That the listener will gain an understanding that successful behaviors always follow right thinking and destructive behaviors bad thinking.
  • To expose the listener to key concepts and principles that lead to proven successful outcomes in new patient enrollment, customer service, scheduling, patient cooperation and team building.
  • That the listener will come to understand the importance of being the right person and what it takes in right thinking and right choices to be part of a winning team, not a whining team.

Speaker(s):
Members: $30.00
Residents: $0.00
Staff Club: $0.00
CE Passport: $0.00
Distance Learning: $0.00
Standard: $75.00