Click here to view a list of the Annual Sessions lectures that will be published.
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Facebook is the most important social networking site in orthodontic marketing. Adults 18 to 49 years use it the most, and women tend to use Facebook more than men. Simply stated, young moms—the key demographic for an orthodontic office are likely spending time on Facebook. Despite Facebook’s popularity with the target consumer base, many orthodontists market them ineffectively . Their posts are infrequent, impersonal, and delegated to staff or third-party social medial marking companies. The result is a lackluster marketing campaign that does not engage current patients or attract prospective ones. In this high-octane lecture, I will provide 3 simply methods for nontraditional Facebook marketing to engage your community better. Friends, it’s time to update your marketing status.
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Myofunctional Therapy has been a growing field in orthodontic therapy since the early 1900’s. This therapy includes the treatment of facial muscle functions including training tongue posture and establishing equilibrium between the tongue, lips, muscles of mastication and establishing nasal breathing as primary. Muscle function has become an important concern in orthodontic treatment. Long term stability of the orthodontic result, as well as early intervention with habit elimination has been part of good orthodontic practices. Genetics and function have always been factors to consider when considering a treatment plan. Current research links treatment protocols to success as an adjunctive treatment to oral facial pain, early interceptive orthodontic treatment, post-orthodontic retention, periodontal therapy, and recognition and treatment of restricted frenums; physicians, dentists and other health care workers may want to incorporate a systematic program into their practice. This course is an overview of the assessment, etiology and treatment including some habit elimination therapy that a practitioner may implement into their practice.
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This program, sponsored by the AAO Insurance Company (RRG), will discuss the development of malpractice claims from the activity performed by the orthodontic staff. From communication, to patient records, to performing clinical procedures, staff is involved with patients and treatment. Staff can cause and/or prevent malpractice claims against the orthodontist. Attend this program to learn about current claims and how to prevent them. Elizabeth Franklin, claims manager, and Jessica Kaesberg, claims representative for AAOIC will summarize real malpractice claims that have been impacted by orthodontic staff. They will discuss staff behavior and practice activity that can minimize or preclude the development of a claim. There will be a Q&A session to discuss questions about the program material or any office problems.
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Average mandibular growth in normal subjects who did not require any orthodontic treatment during the phases of growth and development follows a forward and upward rotational pattern. Class II malocclusions on the other hand often portrays vertical characteristics with retrognathic chin positions. Treatment objectives for such malocclusions include correction of the jaw relationships, establishment of a harmonious soft tissue profile and mimicking of the normal forward and upward mandibular rotation. This type of change requires meticulous management of posterior tooth eruption/extrusion, especially the maxillary molars. It is essential to provide adequate anchorage to these teeth in pursuit of the noted treatment goals. Contemporary mini-screw implants fulfill this role superbly. The objective of this presentation is to illustrate how through translation research these clinical objectives can be attained.
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Asymmetries can be dental, functional or skeletal in nature, hence requiring different treatment approaches. While dental asymmetries can be corrected by pure orthodontic means, skeletal asymmetries may require an additional surgical approach, especially in patients aiming at an optimum treatment result. As functional asymmetries are often caused by either posterior crossbites (with or without Class III features) or by deficient unilateral mandibular growth (Class II subdivision), which can lead to subsequent skeletal manifestations, an early correction is highly recommended. The author will show clinical patients to illustrate the different treatment approaches with emphasis on treatment approaches in the deciduous or early mixed dentition.
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The Temporomandibular Joint problems is a severe physiological disease which affects and deteriorates the quality of life of many people and has been increasing among our patients due to the stressing social and work changes. During more than half a century there has been many controversy among general dentists, prosthodontists, orthognathic surgeons and orthodontists on how to diagnose and treat TMD.
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Gain insights into what patients love and what motivates them to choose your orthodontic office. Grow your practice by increasing internal patient referrals, community participation, and professional networking. Create your own practice marketing calendar while making your practice just a little more fun!
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With the growing prevalence of retail dentistry, solo practitioners and small group practices are at risk of becoming commoditized in the eyes of the patient. If the perception is that the standard of care and experience is the same everywhere why wouldn’t you choose the practice with the most flexible hours and lowest prices? To avoid being commoditized and forced to compete solely on convenience or affordability you must build trust with potential new patients before they step through your door. That means activating online so that you show up in a positive light when a new patient searches for you, and proactively reaching out to those people who you know would make the best new patients. This lecture will demonstrate how to accomplish this by solidifying your online reputation, connecting with your current and prospective patients on the media they use, and educating your target audience using the most effective online marketing tools available today.
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We have all heard the phrase, "It is not what you say it, is how you say it that makes a difference!” This course will begin with the new patient phone call and continue through the final dismissal process and provide positive scripting phrases to promote the Doctor, Team and Practice. Take the opportunity through conversation to identify to your consumer and what sets your practice apart. This marketing course will teach the participants how to claim, build and sustain the patient network.
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If the title leads you to expect a dry literature review, think again. In this highly dynamic lecture Dr. Baumgaertel will use currently available evidence to explain failures of TADs and will give actionable advice on how to prevent these. This lecture is geared towards clinicians and academics, who are interested in learning which factors truly affect the success rates of TADs and how to leverage this not commonly known information to the benefit of our patients.
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