Staff Program - 2018 Annual Session Conference



Products

How to Create the Ideal Schedule

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How to Create the Ideal Schedule

May 5, 2018 8:00am ‐ May 5, 2018 9:00am

Nothing affects the entire practice, its stress level and marketability, more than the scheduling system. This lecture will detail the steps necessary to create an ideal schedule that runs on-time, while also allowing for flexibility to meet your patients’ scheduling needs. If you are interested in developing a Doctor Time Template and learning the time-tested principles necessary to handle your patients on time, you won’t want to miss this fast-paced informative lecture. Staying on time is foundational to the growth and marketing of any practice, and it makes the practice of orthodontics enjoyable for all.


Learning Objectives:

  • Comprehend how the key components to building an ideal template come together to create the synergy necessary for excellent teamwork.
  • Implement the proven principles for handling late patients and unplanned treatment in an On-Time, Doctor Time, Scheduling System.
  • Develop the teamwork necessary to fill in the Template as designed and work each chair in harmony with the others.

Speaker(s):

Printing and Making Clear Aligners in the Office

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Printing and Making Clear Aligners in the Office

May 5, 2018 8:00am ‐ May 5, 2018 9:00am

A step-by-step demonstration of aligner fabrication in-office for minor tooth movement using the Orchestrate system.


Learning Objectives:

  • Evaluate how my office uses the Orchestrate system for minor tooth movement.
  • Identify which malocclusions are easiest to treat with Orchestrate aligners.
  • Manipulate the Orchestrate software and printer software and hardware to manufacture the aligners.

Speaker(s):

KABOOM! Marketing Results!

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KABOOM! Marketing Results!

May 5, 2018 8:00am ‐ May 5, 2018 10:00am

The perfect remedy for: a drop in production or lack of profits, new starts plateauing or falling off, high staff turnover or low patient loyalty, not enough new starts to acquire, transition or expand. Take the guesswork out of marketing to increase patient traffic, patient loyalty, employee retention, production and profitability. In this course, Wendy O’Donovan Phillips shines the light on the four parts to a balanced marketing formula: brand, online, traditional, and internal. Attendees will gain clarity about the importance of branded marketing, and will review real-life examples on: what to say to potential patients to attract them to the practice, the most powerful ways to reach ideal patients, creating a marketing toolbox that simplifies and saves money, and the best ways to motivate patients to become loyal to the practice.


Learning Objectives:

  • Use patient feedback to brand and market the practice online, offline and throughout the community.
  • Develop a foolproof 12-month marketing plan with easy step-by-step instructions.
  • Understand the dos and don’ts of websites, online reviews, SEO, online advertising and social media.

Speaker(s):

Sleep is Essential: For You & Your Patients

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Sleep is Essential: For You & Your Patients

May 5, 2018 8:00am ‐ May 5, 2018 9:00am

A good night’s sleep is critical for orthodontists and orthodontic staff to function at their best and to best serve patients. This sleep related lecture provides an overview of relevant information for the orthodontic profession. In your efforts to best care for the oral health of your patients, orthodontists and orthodontic staff have the opportunity and obligation to consider how their work can impact sleep, sleep disordered breathing, and airway health. In addition, questions about sleep should be included on intake forms and orthodontists and staff should offer guidance and referrals to sleep experts and medical professionals who can address related disorders and issues. A beautiful smile and optimal bite can be compromised with insufficient sleep quality and quantity.


Learning Objectives:

  • Comprehend basic sleep science and recognize sleep’s relationship to oral health.
  • Suggest and discuss healthy sleep strategies for you, your colleagues, and your patients.
  • Identify relevant questions to include on intake forms regarding sleep.

Speaker(s):

How Cloud Computing Can Impact Practice Production and Stress Reduction

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How Cloud Computing Can Impact Practice Production and Stress Reduction

May 5, 2018 9:10am ‐ May 5, 2018 10:10am

Cloud computing has evolved significantly over the last several years to offer the orthodontic practice new levels of sophisticated access to data, mobility and scalability. These systems can also have a positive impact on the office culture by increasing efficiencies, while reducing costs and stress levels. Dr. Craig Scholz, who is the Vice President of Emerging Technology at Ortho2 and also a practicing clinical psychologist, will highlight cloud based practice management solutions and their relationship to an improved overall office culture. Exploring the latest systems and technology from his 30 years in the orthodontic industry and psychological research on corporate culture, this lecture will focus on solutions that can lead to great improvements in office productivity and staff well-being.


Learning Objectives:

  • Identify the primary causes of stress in the orthodontic office.
  • Describe the essential components of cloud computing solutions.
  • Evaluate potential cloud computing solutions for their practices.

Speaker(s):

An Update on All Bonding Procedures

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An Update on All Bonding Procedures

May 5, 2018 9:10am ‐ May 5, 2018 10:10am

Bond failures are a costly and time consuming problem in an orthodontic office. Current treatment plans require the clinician to successfully bond all types of appliances and attachments to porcelain, amalgam, zirconia, acrylic as well as normal and atypical enamel. This mini course will provide you with a simple formula to bond to all surfaces with a minimal amount of steps. Spend 60 minutes with me, streamline your bonding techniques and reduce failures. As always bring your questions!


Learning Objectives:

  • Bond with maximum strength to porcelain, zirconia, amalgam and acrylic.
  • Successfully bond long term passive lingual retainers.
  • Reduce inventory while reducing bond failures.

Speaker(s):

The Practice Inside the Business

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The Practice Inside the Business

May 5, 2018 10:20am ‐ May 5, 2018 11:20am

It's what's on the inside that counts. This saying is certainly true when it comes to the business of orthodontics. Join expert LeeAnn Peniche as she discusses how to blend the iconic experience with strategic growth and financial goals. LeeAnn will share how to differentiate your practice by maximizing the patient experience from the first point of contact through the final days of retention. She will share how to set bench marks and create a dashboard for success. You don't want to miss this incredible course....Because it really is what's on the inside that counts.

Learning Objectives:

  • Create business bench marks.
  • Evaluate performance standards.
  • Maximize the patient experience.

Speaker(s):

Patient Personality Assessment for Effective Communication

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Patient Personality Assessment for Effective Communication

May 5, 2018 10:20am ‐ May 5, 2018 11:20am

Patients come from many different backgrounds but all humans communicate in one of the four “Social Styles”. By learning our own style tendencies and identifying the preferred style of others, we can become extremely effective in communicating with our patients, team and family members. This presentation helps you improve what many consider to be the most difficult aspect of dentistry – communicating with PEOPLE.

Learning Objectives:

  • Define and understand the 4 Social Styles.
  • Identify key characteristics that present in each Social Style.
  • Improve the patient experience, treatment acceptance, and team cohesiveness utilizing your knowledge of Social Style.

Speaker(s):

Tips and Tricks for Consistent Clinical Photography

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Tips and Tricks for Consistent Clinical Photography

May 5, 2018 10:20am ‐ May 5, 2018 11:20am

This presentation will present an overview on ideal orthodontic photography. It will provide tips and tricks for extra and intraoral photographs for quality diagnostic records. A description of “what the orthodontist is looking for” will be also explained.


Learning Objectives:

  • Recognize the proper equipment for clinical photography.
  • Validate the tips and tricks learned in the office.
  • Recognize what the orthodontist is looking for in diagnostic photographs.

Speaker(s):

Track Them, Engage Them, Start Them! Utilizing Social Media & Technology to Elevate Your Observation Program to New Heights!

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Track Them, Engage Them, Start Them! Utilizing Social Media & Technology to Elevate Your Observation Program to New Heights!

May 5, 2018 10:20am ‐ May 5, 2018 11:20am

An efficient and effective observation program is the lifeblood of any successful orthodontic office. New orthodontic technologies are emerging daily to help doctors and team members with just about every area of practice. This lecture will explore an often-overlooked yet extremely important use of these remarkable innovations – tracking, engaging and (eventually) starting observation patients! Practice management programs come equipped with user-friendly ways to begin tracking potential patients from birth. With a little creativity, there is no reason to not be aware of all potential patients in your practice in order to maximize the chances that they are seen for a consult at the appropriate age. In addition, emerging technologies and social media tools are now available to help orthodontists and team members connect with potential patients on all levels in order to get them excited about visiting us when the time is right! Like it or not, the rules to running a successful “Kids Club” have changed. You simply can’t afford to miss this!


Learning Objectives:

  • Discuss the traditional model of observation programs (“Kids Clubs”) in orthodontics and the way that technology has changed the rules on how to make these successful.
  • Explore how modern practice management systems and in-office technology can be utilized to efficiently track future patients from birth!
  • Explain how to connect with the modern orthodontic patient (present and future) to create a successful observation patient in today’s digital world.

Speaker(s):