Staff Program - 2018 Annual Session Conference



Products

7 Reasons the AAO’s Consumer Awareness Program is LIT! presented by the AAO Council on Communication

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7 Reasons the AAO’s Consumer Awareness Program is LIT! presented by the AAO Council on Communication

May 5, 2018 1:20pm ‐ May 5, 2018 2:20pm

Did you know the AAO appeared across social media over 400 million times last year?! And in over 10 million searches on Google?! The AAO Consumer Awareness Program is LIT on digital marketing, and working hard for members to get the word out to consumers on the importance of seeing a specialist. In this lecture, the Council on Communication’s Dr. Mike Ragan and the AAO’s Director of Marketing Katie Maassen will walk attendees through some tips and tricks we’re learned from running digital marketing campaigns – as well as share some success stories on how the CAP is working for you.

Learning Objectives:

  • Learn more about the AAO’s consumer marketing strategy on digital platforms.
  • Gain insights into current marketing trends being utilized to better reach modern consumers.
  • Learn how easy it is for your practice to share the AAO CAP message in your area.

Speaker(s):

Pain, Fitness and Dentistry: My Story from Dental Student in Pain to American Ninja Warrior Athlete

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Pain, Fitness and Dentistry: My Story from Dental Student in Pain to American Ninja Warrior Athlete

May 5, 2018 1:20pm ‐ May 5, 2018 3:20pm

In this lecture, I will share my story of a dental student in severe musculoskeletal pain, how I overcame this pain, and continued on with my fitness during my dental career to become an American Ninja Warrior athlete. I will share research about how poor positioning and lack of body movement/exercise can contribute to these musculoskeletal ailments, and how these ailments affect our careers and quality of life. I will give key components of an effective fitness plan and how to integrate them into the dental workday.

Learning Objectives:

  • Identify how lack of movement or “exercise" contributes to musculoskeletal pain.
  • Recognize the key components of an effective fitness routine.
  • Identify the most important movements/exercises for musculoskeletal health to be able to put into practice.

Speaker(s):

Embezzlement: What Every Dedicated Team Member Should Know

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Embezzlement: What Every Dedicated Team Member Should Know

May 5, 2018 1:20pm ‐ May 5, 2018 2:20pm

Team members are the strongest defense against embezzlement; information on this subject is essential to everyone in the orthodontic office. This presentation focuses on the growing epidemic of employee fraud and embezzlement, with tips on how to identify and manage business risks. We will convert complicated, and sometimes frightening, concepts into practical terms for day-to-day application.

Learning Objectives:

  • Recognize the behavioral characteristics of thieves and the “team” impact of embezzlement.
  • Execute basic procedural elements to lessen the impact of embezzlement.
  • Implement self-protection against would be embezzlers.

Speaker(s):

Building an Elite Office with Facebook Marketing

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Building an Elite Office with Facebook Marketing

May 5, 2018 2:30pm ‐ May 5, 2018 3:30pm

Facebook is the most important social networking site in orthodontic marketing. Adults 18 to 49 years use it the most, and women tend to use Facebook more than men. Simply stated, young moms—the key demographic for an orthodontic office are likely spending time on Facebook. Despite Facebook’s popularity with the target consumer base, many orthodontists market them ineffectively . Their posts are infrequent, impersonal, and delegated to staff or third-party social medial marking companies. The result is a lackluster marketing campaign that does not engage current patients or attract prospective ones. In this high-octane lecture, I will provide 3 simply methods for nontraditional Facebook marketing to engage your community better. Friends, it’s time to update your marketing status.

Learning Objectives:

  • Comprehend the traditional Facebook marketing model.
  • Discover atypical techniques for engaging prospective patients.
  • Evaluate how Facebook can help you build an elite reputation.

Speaker(s):

Myofunctional Therapy and Orthodontics: Collaboration for Long Term Stability and a Healthy Airway

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Myofunctional Therapy and Orthodontics: Collaboration for Long Term Stability and a Healthy Airway

May 5, 2018 2:30pm ‐ May 5, 2018 4:30pm

Myofunctional Therapy has been a growing field in orthodontic therapy since the early 1900’s. This therapy includes the treatment of facial muscle functions including training tongue posture and establishing equilibrium between the tongue, lips, muscles of mastication and establishing nasal breathing as primary. Muscle function has become an important concern in orthodontic treatment. Long term stability of the orthodontic result, as well as early intervention with habit elimination has been part of good orthodontic practices. Genetics and function have always been factors to consider when considering a treatment plan. Current research links treatment protocols to success as an adjunctive treatment to oral facial pain, early interceptive orthodontic treatment, post-orthodontic retention, periodontal therapy, and recognition and treatment of restricted frenums; physicians, dentists and other health care workers may want to incorporate a systematic program into their practice. This course is an overview of the assessment, etiology and treatment including some habit elimination therapy that a practitioner may implement into their practice.

Learning Objectives:

  • Identify myofunctional pathology: case studies.
  • Recognize restricted oral tissues using validated protocols.
  • Obtain awareness of the relationship of myofunctional disorders and malocclusion, sleep disorders, TMD and oral facial pain.

Speaker(s):

Risk Management for Orthodontic Staff

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Risk Management for Orthodontic Staff

May 5, 2018 2:30pm ‐ May 5, 2018 3:30pm

This program, sponsored by the AAO Insurance Company (RRG), will discuss the development of malpractice claims from the activity performed by the orthodontic staff. From communication, to patient records, to performing clinical procedures, staff is involved with patients and treatment. Staff can cause and/or prevent malpractice claims against the orthodontist. Attend this program to learn about current claims and how to prevent them. Elizabeth Franklin, claims manager, and Jessica Kaesberg, claims representative for AAOIC will summarize real malpractice claims that have been impacted by orthodontic staff. They will discuss staff behavior and practice activity that can minimize or preclude the development of a claim. There will be a Q&A session to discuss questions about the program material or any office problems.

Learning Objectives:

  • Determine which staff practice activities frequently result in or complicate the defense of malpractice claims.
  • Develop effective administrative and communication techniques to facilitate patient satisfaction, and prevent claims.
  • Recognize signs of potentially difficult patients or parents early to consider declining their treatment.

Speaker(s):

It All Starts with Marketing

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It All Starts with Marketing

May 5, 2018 3:40pm ‐ May 5, 2018 4:40pm

Gain insights into what patients love and what motivates them to choose your orthodontic office. Grow your practice by increasing internal patient referrals, community participation, and professional networking. Create your own practice marketing calendar while making your practice just a little more fun!

Learning Objectives:

  • Understand what patients love and what motivates them.
  • Gain professional networking insights.
  • Create your own annual marketing calendar.

Speaker(s):

Future-proof Your Digital Marketing: What Works and What Doesn’t in this Age of Technology

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Future-proof Your Digital Marketing: What Works and What Doesn’t in this Age of Technology

May 5, 2018 3:40pm ‐ May 5, 2018 4:40pm

With the growing prevalence of retail dentistry, solo practitioners and small group practices are at risk of becoming commoditized in the eyes of the patient. If the perception is that the standard of care and experience is the same everywhere why wouldn’t you choose the practice with the most flexible hours and lowest prices? To avoid being commoditized and forced to compete solely on convenience or affordability you must build trust with potential new patients before they step through your door. That means activating online so that you show up in a positive light when a new patient searches for you, and proactively reaching out to those people who you know would make the best new patients. This lecture will demonstrate how to accomplish this by solidifying your online reputation, connecting with your current and prospective patients on the media they use, and educating your target audience using the most effective online marketing tools available today.

Learning Objectives:

  • Introduce, educate and build trust with your target audience members through patient education.
  • Ensure all of your digital and analog “touch points,” or ways a prospective new patient interacts with your practice, are managed.
  • Activate current patients to market for your practice, serving as brand champions that refer you to friends.

Speaker(s):

Scripting: Key Phrases We Use to Promote and Build the Practice on a Daily Basis!

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Scripting: Key Phrases We Use to Promote and Build the Practice on a Daily Basis!

May 5, 2018 3:40pm ‐ May 5, 2018 4:40pm

We have all heard the phrase, "It is not what you say it, is how you say it that makes a difference!” This course will begin with the new patient phone call and continue through the final dismissal process and provide positive scripting phrases to promote the Doctor, Team and Practice. Take the opportunity through conversation to identify to your consumer and what sets your practice apart. This marketing course will teach the participants how to claim, build and sustain the patient network.

Learning Objectives:

  • Promote and brand the practice through day to day conversation while serving the patient at the highest level.
  • Create profitability by building the patient network from within the practice.
  • Comprehend which forms to utilize that promote and grow the practice in a paperless world.

Speaker(s):

50 Shades of Bray: Patient Satisfaction to Practice Success

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50 Shades of Bray: Patient Satisfaction to Practice Success

May 6, 2018 8:00am ‐ May 6, 2018 10:00am

Here it is!! This year celebrates her 50th Anniversary in this Wonderful World of Ortho! Before many of you were born, practices could be considered “successful” merely by producing quality clinical care. Today, the practice that wants to set itself apart from the norm AND be successful has to create an environment where patients get extraordinary care, delivered in the “3 Critical Areas”. There are many choices of Ortho practices where patients can go and even if your treatment is the BEST quality available, if the patient does not LIKE YOU, or does not feel their expectations are being at least MET, they can and often will choose another practice. Sadly, they might also forfeit your quality clinical care in making that choice. How great when you can be the practice delivering it all!

Having visited Ortho offices in all 50 states of the USA and many International ones as well, Rosemary has seen some of the Best of the Best and also some struggling ones who wonder why they don’t excel and what more they need to be doing. She will share proven ideas that work to entice you to go home and 1) reinvent yourselves, 2) recommit your team, and 3) reignite your level of patient care.

Learning Objectives:

  • Identify what things are most critical to continue practice growth, success & prosperity.
  • Implement various quick “To-Do’s” from Rosemary’s 50 years of knowledge.
  • Identify that many of things that used to work still can and do!

Speaker(s):