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AAO Winter Conference 2021

How to Compete with Direct-to-Consumer Aligners sponsored by Simplifeye

Feb 12, 2021 2:35pm ‐ Feb 12, 2021 3:05pm


The direct-to-consumer aligner business is booming. In this 30-minute session, orthodontist Ryan Hungate, DDS, draws upon his experience creating customer workflows for Apple Inc. to outline four ways orthodontists can combat this new consumer trend and return patients to the orthodontic practice. Attendees will learn strategies they can implement immediately to attract and convert patients who might otherwise be tempted by DIY treatment.


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