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AAO Winter Conference 2022

MW22B01 - Opening Remarks / The Triple DDD Effect: How Data-Driven-Decisions Create Competitive Advantage

Jan 28, 2022 8:25am ‐ Jan 28, 2022 10:00am


Data driven decisions have become the force required to achieve competitive advantage. Differentiation in a competitive market stem from the difference between thinking and knowing and the courage to identify and solve the challenges we face as business owners. Join Mary Beth Kirkpatrick and Ryan Moynihan to gain an understanding of the foundations of business success. From your vision to your values to your daily management, learn how your practice can thrive in a changing and evolving market.

Learning Objectives:

  • Identify strategies for establishing business foundations and the tools to help effectively run an orthodontic business.
  • Cultivate practice metrics, what really matters to your business and why.
  • Evaluate the evolution of the new patient journey from call to close.



  • Mary Beth Kirkpatrick : Consultant (Impact360), Stock Shareholder (Gaidge)
  • Ryan Moynihan, MBA : Stock Shareholder (Gaidge)

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