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AAO Winter Conference 2022

MW22B14 - How to Recruit and Retain Orthodontic Associates in a Competitive Market

Jan 30, 2022 8:30am ‐ Jan 30, 2022 9:30am


In the last year we have seen major changes in recruitment for orthodontic associates. Our industry is experiencing constant change and residents have multiple offers in hand as they graduate which means demand is greater than supply. Currently our industry has four generations of orthodontic providers, all of whom have different priorities when it comes to evaluating career and practice opportunities. Today’s candidates are much more informed about practice models, so it is vital for potential employers and owners who plan to transition ownership in the near future understand the “one-size-fits-all” practice model is no longer appealing to younger doctors. This lecture will provide recruitment strategies and retention factors whether you’re hiring in an urban, suburban or rural setting.

Learning Objectives:

  • Evaluate recruitment strategies and retention factors for hiring associates whether you're located in urban, suburban or rural settings.
  • Understand the competitive landscape in today’s market for hiring and retaining orthodontic associates.
  • Differentiate your practice opportunity while recruiting candidates.



  • Shannon Patterson, CPR, CMSR, Kolbe Certified Consultant : Stock Shareholder (Bentson Copple & Associates)

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