There is no doubt that the evolution and utilization of social media and electronic news media outlets have had a profound impact on the practice of orthodontics as consumers are being ‘educated’ through these sources. From direct-to-consumer/do-it-yourself orthodontics to magic potions to cure periodontal disease to new technologies for daily care, patients are bombarded with dental ‘health’ information that may in fact be harmful. This high-energy session will overview the ever-changing landscape and explore the top trending topics that impact clinical practice.
Understand and appreciate of the impact of social media on patients dental ‘IQ’.
Develop strategies to educate patients about trending topics and associated research or lack thereof.
Implement an action plan to monitor trending topics and be prepared to provide evidence-based responses to patients.