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Annual Session 2022

AS22LDS03 - #Top Trending Topics in Orthodontics

May 21, 2022 9:20am ‐ May 21, 2022 10:20am

Credits: None available.


There is no doubt that the evolution and utilization of social media and electronic news media outlets have had a profound impact on the practice of orthodontics as consumers are being ‘educated’ through these sources. From direct-to-consumer/do-it-yourself orthodontics to magic potions to cure periodontal disease to new technologies for daily care, patients are bombarded with dental ‘health’ information that may in fact be harmful. This high-energy session will overview the ever-changing landscape and explore the top trending topics that impact clinical practice.

Learning Objectives:

  • Understand and appreciate of the impact of social media on patients dental ‘IQ’.
  • Develop strategies to educate patients about trending topics and associated research or lack thereof.
  • Implement an action plan to monitor trending topics and be prepared to provide evidence-based responses to patients.


Tags: marketing


Credits: None available.

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