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Annual Session 2022

AS22LDS13 - Effective Marketing Solutions for Self Printed Aligners

May 21, 2022 1:00pm ‐ May 21, 2022 1:30pm

Credits: None available.


Many orthodontic practices have invested in self printed aligners but are missing the opportunity to effectively market this product. Today’s consumer has more options than ever for tooth movement, creating a greater need for orthodontic practices to communicate their products and services through effective marketing. We will discuss product packaging options, ideas for what to include at the start of clear aligner treatment as well as critical messaging and brand considerations.

Learning Objectives:

  • Confidently select the type of clear aligner package needed for your practice.
  • Outline a clear road map for the message needed to communicate through this product.
  • Implement ideas to elevate your clear aligner marketing strategies.



  • Jaclyn Whiddon, BS : Consultant: Southern Association of Orthodontists
Tags: marketing


Credits: None available.

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