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We often hear orthodontists say that consults who inquired online don’t convert into new patients. The truth is that many of them would… if they were managed differently than traditional phone inquiries. In this lecture we’ll outline a strategy for increasing your conversion rate by implementing a stronger pre-sales program.
Learning Objectives:
Provide the right information to web-based new patient inquiries.
Carve out a distinct role for digital pre-sales.
Understand the technology choices available to maximize communication with web-based new patient inquiries.
