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Marketing to Millennial Moms has changed with as moms adopted new consumer and media behaviors during Covid. Maria will provide insights on new trends and how marketers can capture more of the spending of mothers as we emerge from the pandemic.
Learning Objectives:
Leverage the consumer behaviors of moms/parents to design marketing tactics.
Develop tactical strategies that can be executed on a local and regional level to drive sales among families.
Approach marketing empowered with insights and actionable data that will drive higher ROI.
