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Online Lectures

2018 Webinar - A Low Fee Model is Not Your Only Option: How to Grow a High Quality Orthodontic Practice Using Digital Marketing

Credits: None available.

Standard: Free
Standard: $0.00
Residents: $0.00
CE Passport: $0.00
Staff Club: $0.00


With downward pressure on fees, many orthodontists are changing their business model to stay competitive. But lowering fees to increasing volume is not your only option. Rather, adjust to this new business environment by communicating your expertise and the high quality services you provide while focusing on acquiring new patients who are willing to pay for it.

Learning Objectives:

  1. Apply differentiating educational content to your digital marketing in order to attract the “right” new patients.
  2. Apply digital marketing strategies with current patients to refer for your practice online: to their friends and on review sites
  3. Transform relationships among interested new patients to speed up the time to start

Dr. Leon Klempner, a board-certified orthodontist was in private practice for over 38 years. He graduated dental school from the University of Maryland and received his certification in Orthodontics from Tufts University. Dr. Klempner has lectured nationally on the subject of digital marketing and clinical orthodontic treatment. He is CEO and co-founder of People & Practice, a full-service digital marketing consultancy that positions orthodontic practices to grow in a new price-competitive economy.

Speaker Disclosure:
Consultant: People & Practice 

Length of session:
The session is scheduled for 90 minutes.

Continuing Education:
Each participant who completes the Webinar will earn 1.25 CE for the entire session.

Continuing Education Disclaimer:

This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.

American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.

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  • 1.25 - CE

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