Have you felt lost when talking with a so-called "SEO expert"? Have you wondered what part of what he says you can trust and what part you should not? This lecture will focus on what makes for a good Search Engine Optimization company ... lingo, reports, and reputations that you should seek out before making a decision, plus the phrases you should be aware of which indicate if a company is not the right one to go with. Price points, agreements, and expectations for any given SEO campaign will also be discussed. You will be able to judge your current SEO company or hire a new one without worrying about going with the wrong guy.