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The Consumer Conversion Waterfall - Maximizing Profitability Using Business Intelligence

Oct 15, 2019 7:30pm ‐ Oct 15, 2019 8:45pm

Credits: None available.


Learn about the Consumer Conversion Waterfall and how to maximize converting new patient calls into case starts and in addition the cost of underperformance. Attendees will also learn a new approach to analyzing practice performance data as Mr. Moynihan introduces the Consumer Conversion Waterfall and how to evaluate 3 critical KPI’s revealing “leaky buckets” that expose hundreds of thousands of dollars in missed opportunity for your practice. He will educate you on how to calculate each bucket and provide strategies to reduce each of the leaks.

Learning Objectives:

  • Examine how you look at your business using three critical metrics.
  • Evaluate how to calculate the impact of your own practice’s “leaky bucket”.
  • Build strategies and processes around converting patients at a higher % reducing the leaks.



Credits: None available.

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