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Online Lectures

2015 AAO Winter Conf - Building and Keeping Your File of Gold / Marketing for Growth to Millennials and their Families

Credits: None available.

Free Standard: $75.00
Members: $30.00
Residents: $0.00
Staff Club: $0.00
CE Passport: $0.00
Distance Learning: $0.00


Building and Keeping Your File of Gold

The observation recall system is often unrated as a future source of new practice.  Charlene has helped many practices increase their practice productivity by evaluating the recall system in the practice.

Learning Objectives:

  • Describe how to build a recall system through excellent scripting
  • Maintain and follow up to keep effectiveness at 85% +
  • Create an atmosphere where children look forward to their next visit

Marketing for Growth to Millennials and their Families

A practice’s core marketing plan is most often rooted in accomplishing three primary objectives: increasing new patient calls, improving case acceptance rates, and differentiating the practice to yield “top of mind awareness.” The strategic creation and deployment of multimedia can not only meet these three goals, but also accomplish such with minimal management overhead and oversight. And what’s more, multimedia can propagate its own return on investment, yielding better returns month after month.

Learning Objectives:

  • Discuss the consumer psychology and market conditions that have yielded this opportunity
  • Formulate a schedule for capturing photo/video and delegating the responsibility
  • Present a formula for making multimedia an invaluable asset in marketing the practice



  • Charlene White, BS : Charlene White: Progressive Concepts, Inc.


  • 1.50 - CE

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