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Based on his recent book titled Five Deadly Sins CEOs Make in Sales, Dr. Lewis will discuss the most common buyer habits, how buyers make selections, and how practice owners can develop effective and profitable business methods for their practices. Dr. Lewis has exhaustively observed and studied numerous practices and businesses to develop systems that demonstrate how best practice selling techniques can and should be applied in an orthodontic practice to increase the rate of conversion.
Learning Objectives:
Recognize and understand buyer (parent/patient) behavior
What is the difference between marketing and selling
Tips and techniques for establishing an effective business practice
