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Online Lectures

2020 AAO Annual Session - Effective Marketing in the New Normal

May 3, 2020 10:35am ‐ May 3, 2020 11:40am

Credits: None available.

Residents: $0.00
Staff Club: $0.00
Standard: $75.00
Members: $30.00
CE Passport: $0.00
Distance Learning: $0.00


As we move forward in the new normal, plans to market your practice are going to be front and center. How we connect with all of our key audiences is crucial to how we move forward. During this lecture you will learn the appropriate messaging for our current times, the best ways to reach out and find new patients and how to use proactive communications through social and direct interaction.

Learning Objectives:

  • Create brand appropriate messaging in your practice to help everyone talk to the new norm.
  • Create marketing on and offline that helps bring new patients into the practice through in person and virtual consultations.
  • Create proactive communication around the changes that will be implemented in the practice for both social media and direct interactions.

Speaker Disclosure: Consultant

Length of session:
The session is scheduled for 75 minutes.

Continuing Education:
Each participant who completes the Webinar will earn 1.25 CE for the entire session.

Continuing Education Disclaimer:

This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.

American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.

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  • 1.00 - CE

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