A practice’s core marketing plan is most often rooted in accomplishing three primary objectives: increasing new patient calls, improving case acceptance rates, and differentiating the practice to yield “top of mind awareness.” The strategic creation and deployment of multimedia can not only meet these three goals, but also accomplish such with minimal management overhead and oversight. And what’s more, multimedia can propagate its own return on investment, yielding better returns month after month.
Discuss the consumer psychology and market conditions that have yielded this opportunity
Formulate a schedule for capturing photo/video and delegating the responsibility
Present a formula for making multimedia an invaluable asset in marketing the practice