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Online Lectures

2016 AAO Annual Session - Using Technology for Internal Marketing

Credits: None available.

Members: $30.00
Residents: $0.00
Staff Club: $0.00
CE Passport: $0.00
Distance Learning: $0.00
Standard: $75.00


As markets become flatter and anyone/anywhere can steal sales, it's imperative we find new and effective ways to generate quality leads and convert them into sales -- while nurturing the long tail of opportunity from your existing patients. This presentation will examine current trends in online marketing and showcase the innovative tools your team can use in-house to remain competitive.

After this lecture you will be able to:

  • Identify new methods for finding patients and keeping them
  • Implement digital strategies with little cost in terms of time and money
  • Create metrics to determine the effectiveness of your marketing campaigns



  • 1.50 - CE

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