As markets become flatter and anyone/anywhere can steal sales, it's imperative we find new and effective ways to generate quality leads and convert them into sales -- while nurturing the long tail of opportunity from your existing patients. This presentation will examine current trends in online marketing and showcase the innovative tools your team can use in-house to remain competitive.
After this lecture you will be able to:
Identify new methods for finding patients and keeping them
Implement digital strategies with little cost in terms of time and money
Create metrics to determine the effectiveness of your marketing campaigns