Description

As markets become flatter and anyone/anywhere can steal sales, it's imperative we find new and effective ways to generate quality leads and convert them into sales -- while nurturing the long tail of opportunity from your existing patients. This presentation will examine current trends in online marketing and showcase the innovative tools your team can use in-house to remain competitive.

After this lecture you will be able to:

• Identify new methods for finding patients and keeping them
• Implement digital strategies with little cost in terms of time and money
• Create metrics to determine the effectiveness of your marketing campaigns

Speaker(s):

• James Kerr