Credits: None available.
Yelp, Facebook and Google have changed dental marketing radically in the past five years. And the rapid evolution of consumer behavior in the digital era has made practice promotion more challenging than ever. Fred teaches a comprehensive approach to digital marketing, from what your website needs to be, to a strategy for dealing with negative online reviews, to a multi-tiered approach to patient communication, internal marketing and advertising. Fred sheds light on the most important changes happening in dentistry today and shares practical steps dental professionals need to stay competitive in the modern age.
Shareholder: Futuredontics and Patterson Dental
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