2007 Annual Session - Wow The New Patient: How To Create The Atmosphere And Communicate The Message

Learn how to become a team that warmly embraces the new patient and truly understands the impact of the wow factor, that vital moment in which the patient realizes they have come to the right place. This lecture will cover all the basics of the new patient process, including the three Cs: the Call, your first contact with the new patient, the Confirmation, your excellent follow-up and the Consultation, utilizing your orthodontic expertise and communication skills.

Mastering these three imperative steps will help to streamline your new patient process, increase case acceptance, and create confident and enthusiastic new patients. Learn how to make the greatest impact on every new patient! From attracting referrals to completing the exam process, Ms. Peniche will train you to make a lasting impression. Discover how to build a strong referral base and turn referrals into satisfied and smiling new patients through superior communication, excellent atmosphere and orthodontic expertise. Every new patient is important to your practice. Learn how to build a base for referrals, communicate a meaningful and inspiring message and complete the kind of exam that will ensure a smile-filled future for every one of them.

Learning Objectives:

• Recognize referral sources and understand how to market to them
• Apply proven scripting to the new patient call, confirmation and consultation in order to attract new patients and close more cases
• Demonstrate an atmosphere of excellence through the application of meaningful communication, teamwork, professionalism and creativity