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Online Lectures

2014 AAO Webinar - The Psychographics of Orthodontics ?

Credits: None available.

Free Members: $0.00
Residents: $0.00
Staff Club: $0.00
CE Passport: $0.00
Distance Learning: $0.00
Standard: $75.00


Participants will receive an introduction to applied, geographically based psychographics (demographic cluster groups). This facilitates the effective practice promotion of an orthodontic practice and helps doctors understand the implementation of a “niche” or differentiation strategy in practice development.

Course objectives include:

  • Explain the nature of psychographic groups, their sources, and their application in creating an effective practice model
  • Analyze the relative benefits and liabilities of choosing a particular subset of the general population to target for care for their specific practice mode
  • Evaluate the sources of the data and statistics to determine their relevance and viability in helping to make decisions on practice promotion, branding, and practice model



  • 1.00 - CE

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