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Just as no two locations are the same, no two practices or doctors are the same. Scott McDonald will provide the Demographic Facts You Need to Know to Find the Perfect Orthodontic Location. Awash in a sea of data, the wise orthodontist must pick and choose their way through to the key facts about a location that will indicate potential, long-term success.
Course objectives include:
Describe the key demographic, psychographic (demographic cluster groups), and competition-ratio characteristics that will indicate a successful site for practice
Analyze the differences between data sets in choosing locations that will be either stronger or weaker in achieving practice success
Evaluate the sources of the data and statistics to determine their relevance and viability in helping to make decisions on site selection
