Your brand is so much more than your name or logo; it is your identity! Your brand is what sets you apart from your competition. The brand essence is the heart and soul of your business. Therefore, it must embody the core of who you are and what you value. Join expert consultant Cindi James while she shares how to define who you are to your patients, professional partners and community.
Utilize guidelines for building a strong brand.
Position your practice effectively in your marketplace.