Reviews matter. Great ones can double or even triple your sales. Poor ones can - well - put you out of business. But not every day is perfect. And despite the best intentions, things don't always go as planned. So how should we manage the inevitable bad review when things go wrong? And how can we nurture the good ones when things go well?
Identify which review sites deserve more attention.
Develop standard operating procedures for managing reviews internally.
Leverage online reviews to find new customers and keep them.