Market forces have radically altered the way we run our practices. Excessive student loan debt, increased competition from non-specialists, an uncertain economy, and the encroachment of corporate dentistry have put pressure on both the junior and senior orthodontist. This lecture will examine those market forces from a legal and economic standpoint and help us understand, address, and adapt to these “megatrends.”
Recognize the forces that are changing the nature of our practices.
Analyze how these trends impact our practices.
Identify the steps we need to take to harness those forces to our advantage.