A new generation of mothers are quickly becoming the buying power of the mom market. With more than 73 million Millennials and 2/3 of them expected to have children in the next 5 years, marketers have a huge opportunity to cultivate a lucrative consumer group. Maria Bailey will provide insights into what motivates these women to purchase goods and services and how you can engage them as a long time customer.
Identify the motivations of Millennial Mothers in order to craft a marketing message that is relevant and effective in attracting Millennials.
Establish a digital dialogue with time-starved Millennial Moms in a way that creates a meaningful and long lasting relationship.
Engage with Millennial Moms in a fashion that will cultivate brand ambassadors.