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2017 Annual Session Conference

AS17LDS12 - Prep & Landing: Sales and Marketing Beyond the New Patient Exam

Apr 23, 2017 4:00pm ‐ Apr 23, 2017 5:00pm


In the New Patient Process, it’s not all about reaching cruising altitude. The “takeoff” leading up to the exam and the “descent” following the exam are just as important towards your sales success, and ultimately marketing your practice. Buckle up as we discuss the marketing and sales keys to execute an optimal New Patient Exam, how you can make an impact even after the start appointment, and which crewmembers in your practice play a role during these stages of the process.

Learning Objectives:

  • Identify the pre- and post-exam stages of the New Patient Process.
  • Evaluate your intake process to maximize sales and marketing opportunities prior to the New Patient Exam.
  • Recognize the importance of the start appointment and treatment follow up towards internal marketing to promote future production.


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