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2017 Annual Session Conference

AS17LDS08 - Millennial Moms: 202 Facts Marketers Need to Know

Apr 23, 2017 9:15am ‐ Apr 23, 2017 10:15am


A new generation of mothers are quickly becoming the buying power of the mom market. With more than 73 million Millennials and 2/3 of them expected to have children in the next 5 years, marketers have a huge opportunity to cultivate a lucrative consumer group. Maria Bailey will provide insights into what motivates these women to purchase goods and services and how you can engage them as a long time customer.

Learning Objectives:

  • Identify the motivations of Millennial Mothers in order to craft a marketing message that is relevant and effective in attracting Millennials.
  • Establish a digital dialogue with time-starved Millennial Moms in a way that creates a meaningful and long lasting relationship.
  • Engage with Millennial Moms in a fashion that will cultivate brand ambassadors.


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