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Progressive orthodontic practices use social media marketing to attract new patients, raise top-of-mind awareness and referrals, and strengthen relationships with both patients and referring dentists. But effective social media isn’t something you “have”—it’s something that you “do”! Remarkable, share-worthy social media content helps with your complete digital marketing strategy—including SEO. Social media is no longer an adjunct to some other marketing plan. How do you navigate and benefit from this dynamic environment with the limited amount of time and resources you have to spend on marketing?
Learning Objectives:
Create the 5 types of content that engage your audiences.
Demonstrate how social media and reviews affect SEO.
Modify proven, successful campaigns for use in your own orthodontic practice.
