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2017 Annual Session Conference

AS17LS29 - AAO's Consumer Awareness Program: Marketing Orthodontists in the Modern Age

Apr 23, 2017 8:00am ‐ Apr 23, 2017 9:00am


It’s obvious - the patient journey has changed. We can no longer depend on consumers finding orthodontists solely through word of mouth or traditional media measures. This lecture will focus on the state of the AAO’s Consumer Awareness Program, and it’s new direction in digital marketing. It will define many of the changes that are effecting the orthodontic industry as a whole, as well as outline the way we are strategizing our overall marketing for orthodontists to tailor to modern consumer’s needs.

Learning Objectives:

  • See the new direction our consumer awareness program is taking.
  • Analyze the advantages of digital marketing versus traditional marketing.
  • Gain insights into current trends and the strategy we have to reach consumers.


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