Current market conditions have led to an unparalleled competitive landscape in orthodontics. Dentists practicing orthodontics, market consolidation and direct to consumer treatment options require orthodontists to differentiate their specialty like never before. Dr. Scholz, who is the Director of Emerging Technology at Ortho2, will highlight practice management techniques and orthodontic technology that can underscore this differentiation. Discussing systems and technology from his 30 years in the orthodontic industry, this lecture will focus on new strategies and technology solutions to help your patients clearly understand the benefits of being treated by an orthodontist. Specific, unique examples of successful differentiation strategies of noted orthodontists will be shared to assist in the development of your own.
Identify key current threats to the orthodontic market.
Analyze these potential threats as they relate to their practice.
Evaluate potential strategies and technology to assist them in differentiating their practices.