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2018 Annual Session Conference

Why you? Differentiating Your Orthodontic Practice Through Social Media & Emerging Digital Technologies

May 7, 2018 8:00am ‐ May 7, 2018 10:00am


We are practicing during a very interesting time in the history of orthodontics. Patients have more choices available to straighten their teeth. Some patients are choosing to have orthodontics done by the large corporate office down the road, others by their Primary Care Dentist, and some are even getting aligners by mail! With all of these available choices, why should they come to your office for their orthodontic care? This lecture will dive deep into proven strategies to differentiate your practice and to help patients and potential patients realize that your office is the obvious choice for their orthodontic care. You simply can’t afford to miss this!

Learning Objectives:

  • Explore the ever growing number of choices that a potential patient has when it comes to orthodontic care for them or for their child.
  • Discuss the significant impact that technology has had on the way the modern orthodontic patient thinks, learns, and connects – and ultimately chooses an orthodontic provider.
  • Review some powerful orthodontic and digital technologies with an emphasis on how to utilize them to effectively differentiate your office as the obvious choice for orthodontic care.


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