At the heart of success of any practice/business is great relationships: among the team members, between the doctor and team, and the relationship patients have with the doctor and team. Successful marketing programs are also dependent on relationship. But how do you create positive relationships with people you don’t relate to, or are upset with, or have “personality conflicts” with?
Turn differences in personality types into powerful partnerships.
Create raving fans from difficult patients.
Transform “I gotta go to work” to “I get to go to work!”