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2018 Annual Session Conference

7 Reasons the AAO’s Consumer Awareness Program is LIT! presented by the AAO Council on Communication

May 5, 2018 1:20pm ‐ May 5, 2018 2:20pm


Did you know the AAO appeared across social media over 400 million times last year?! And in over 10 million searches on Google?! The AAO Consumer Awareness Program is LIT on digital marketing, and working hard for members to get the word out to consumers on the importance of seeing a specialist. In this lecture, the Council on Communication’s Dr. Mike Ragan and the AAO’s Director of Marketing Katie Maassen will walk attendees through some tips and tricks we’re learned from running digital marketing campaigns – as well as share some success stories on how the CAP is working for you.

Learning Objectives:

  • Learn more about the AAO’s consumer marketing strategy on digital platforms.
  • Gain insights into current marketing trends being utilized to better reach modern consumers.
  • Learn how easy it is for your practice to share the AAO CAP message in your area.


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