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2018 Annual Session Conference

How Independent Orthodontists Can Edge out Corporate Competition

May 6, 2018 8:00am ‐ May 6, 2018 10:00am


Ideal for independent orthodontic practices that are experiencing one or more of the following challenges as a result of the exponential rise of corporate practices entering the marketplace: flat or declining revenues, diminishing profits, mounting debt, difficulty budgeting for new/higher-cost technologies, added strain during the economic downturn, and increased challenges with attracting new starts. Since 2007, there has been an exponential rise in corporate practices. This lecture serves to help orthodontic practices close the chasm that has grown between independent and corporate practices so they can more readily compete with the large corporate players.

Learning Objectives:

  • Distinguish the 5 critical overarching principles that corporate practices thrive on – and how independent practices can do the same.
  • Study how to position your practice like Apple positioned the personal computer, and truly own the marketplace.
  • Master the marketing strategies used by corporate dentistry and Fortune 500 companies, and know just how to apply them to your practice.


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