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2018 Annual Session Conference

Millennials as Patients, Staff and Future Partners: Their Impact on the World of Orthodontics

May 7, 2018 1:20pm ‐ May 7, 2018 2:20pm


Let’s walk in the shoes of Millennials to learn how their world has shaped them and how they will influence the world of the “boomers and the gen Xers.” Through surveys and studies, social scientists have made many important generalizations about the characteristics of Millennials. Since our specialty works with Millennials as patients, as staff and as future partners, it is worthwhile to carefully consider each of the attributes being applied to them. Knowing their “super powers,” their goals and deepest desires will help us become better health care providers, team leaders and transition partners.

Learning Objectives:

  • Develop better marketing strategies to encourage prospective patients age 25-40 to come to your office for their orthodontic care.
  • Recognize the value of interactive staff training for Millennials with the use of newer technologies.
  • Cultivate a transition process that allows your associate (possible future owner) to be engaged with each aspect of the success of the practice.


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