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2018 Annual Session Conference

KABOOM! Marketing Results!

‐ May 5, 2018 9:00am

The perfect remedy for: a drop in production or lack of profits, new starts plateauing or falling off, high staff turnover or low patient loyalty, not enough new starts to acquire, transition or expand. Take the guesswork out of marketing to increase patient traffic, patient loyalty, employee retention, production and profitability. In this course, Wendy O’Donovan Phillips shines the light on the four parts to a balanced marketing formula: brand, online, traditional, and internal. Attendees will gain clarity about the importance of branded marketing, and will review real-life examples on: what to say to potential patients to attract them to the practice, the most powerful ways to reach ideal patients, creating a marketing toolbox that simplifies and saves money, and the best ways to motivate patients to become loyal to the practice.

Learning Objectives:

  • Use patient feedback to brand and market the practice online, offline and throughout the community.
  • Develop a foolproof 12-month marketing plan with easy step-by-step instructions.
  • Understand the dos and don’ts of websites, online reviews, SEO, online advertising and social media.

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