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2018 Annual Session Conference

Track Them, Engage Them, Start Them! Utilizing Social Media & Technology to Elevate Your Observation Program to New Heights!

May 5, 2018 9:20am ‐ May 5, 2018 10:20am


An efficient and effective observation program is the lifeblood of any successful orthodontic office. New orthodontic technologies are emerging daily to help doctors and team members with just about every area of practice. This lecture will explore an often-overlooked yet extremely important use of these remarkable innovations – tracking, engaging and (eventually) starting observation patients! Practice management programs come equipped with user-friendly ways to begin tracking potential patients from birth. With a little creativity, there is no reason to not be aware of all potential patients in your practice in order to maximize the chances that they are seen for a consult at the appropriate age. In addition, emerging technologies and social media tools are now available to help orthodontists and team members connect with potential patients on all levels in order to get them excited about visiting us when the time is right! Like it or not, the rules to running a successful “Kids Club” have changed. You simply can’t afford to miss this!

Learning Objectives:

  • Discuss the traditional model of observation programs (“Kids Clubs”) in orthodontics and the way that technology has changed the rules on how to make these successful.
  • Explore how modern practice management systems and in-office technology can be utilized to efficiently track future patients from birth!
  • Explain how to connect with the modern orthodontic patient (present and future) to create a successful observation patient in today’s digital world.


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