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Online Lectures

2017 Webinar - Measuring Orthodontic Marketing Effectiveness

Credits: None available.

Free Standard: $ 75.00
Members: $ 0.00
Residents: $ 0.00
Staff Club: $ 0.00
CE Passport: $ 0.00
Distance Learning: $ 0.00

Marketing can make or break an orthodontic practice more than any other segment of dentistry. However, despite marketing competition, few practices view marketing as a component that can be measured for effectiveness. In this webinar, Mr. Tucker will discuss building potential patient profiles, identifying the marketing channels available for an orthodontic practice, and how to monitor the back-end of a potential patient’s experience to optimize pending conversions and to gain feedback on why patients do not commit to treatment.

After this lecture you will be able to:

  1. Identify the target audience of each element of their marketing efforts
  2. Develop a consumer profile for prospective patients to assist in treatment conversion
  3. Explain the importance of post-visit feedback to improve exam conversions

Andrew Tucker is an associate with John K. McGill & Co., Inc. He is a licensed attorney in the State of North Carolina and has been admitted for practice before the United States Tax Court. He is also a Certified Financial Planner™ (CFP®). At the McGill and Hill Group, he brings his rich experience of tax and business advising exclusively to the dental profession. Prior to joining the McGill & Hill Group, Mr. Tucker practiced law as a tax and wealth planning attorney, where he counseled high-net-worth individuals on sophisticated tax planning and wealth preservation strategies. Before practicing law, Andrew served as a financial planner for tech entrepreneurs in heart of Research Triangle Park in Raleigh-Durham, NC where he advised entrepreneurs on tax strategies for rapid-growth companies.

Speaker Disclosure:
Consultant: McGill & Hill Group

Length of session:
The session is scheduled for 90 minutes.

$0 for Members

Continuing Education:
Each participant who completes the Webinar will earn 1.5 CE for the entire session.

Continuing Education Disclaimer:

This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.

American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.

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  • 1.00 - CE

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